Share

The Art and Science of Marketing

2004 Business & Economics
Download The Art and Science of Marketing PDF Online Free

Author :
Release : 2004
Genre : Business & Economics
Kind : eBook
Book Rating : 617/5 ( reviews)

GET EBOOK


Book Synopsis The Art and Science of Marketing by : Grahame Robert Dowling

Download or read book The Art and Science of Marketing written by Grahame Robert Dowling. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behavior, etc.) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process, it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing as well as marketing professionals.

The Art and Science of Interpreting Market Research Evidence

2004-04-16 Business & Economics
Download The Art and Science of Interpreting Market Research Evidence PDF Online Free

Author :
Release : 2004-04-16
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

GET EBOOK


Book Synopsis The Art and Science of Interpreting Market Research Evidence by : D. V. L. Smith

Download or read book The Art and Science of Interpreting Market Research Evidence written by D. V. L. Smith. This book was released on 2004-04-16. Available in PDF, EPUB and Kindle. Book excerpt: This title helps business and commercial professionals, who are bombarded with information from which they must draw conclusions, to make valid business judgements.

The Art and Science of Marketing

2023-04-28 Business & Economics
Download The Art and Science of Marketing PDF Online Free

Author :
Release : 2023-04-28
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

GET EBOOK


Book Synopsis The Art and Science of Marketing by : Walid Mahroum

Download or read book The Art and Science of Marketing written by Walid Mahroum. This book was released on 2023-04-28. Available in PDF, EPUB and Kindle. Book excerpt: About this book Welcome to "The Art and Science of Marketing," a comprehensive guide to the dynamic and evolving field of marketing. This book explores the latest trends, strategies, and techniques used by businesses to create, deliver, and promote products or services to customers in today's fast-paced, digital landscape. With a focus on both the art and science of marketing, we examine the importance of understanding customer needs and preferences and developing effective strategies to meet those needs. From social media marketing to content creation, advertising to data analytics, we cover all aspects of marketing and provide practical advice and insights for businesses looking to stay ahead of the curve. As marketing continues to evolve and adapt to changes in technology, consumer behavior, and market trends, businesses need to be strategic and focused in their approach. We explore the various channels and platforms available, both traditional and digital, and provide guidance on finding the right balance to reach a wide audience and build a strong brand. Another key aspect of marketing is customer engagement, and we delve into the importance of creating a personalized experience that speaks to the needs and interests of customers. We discuss how building relationships that go beyond a simple transaction can lead to long-term success and brand loyalty. Ultimately, the goal of marketing is to create value for both the customer and the business. Through the insights and practical advice provided in this book, businesses of all sizes can develop effective marketing strategies and build strong brands that achieve long-term success.

Platform

2019-02-05 Business & Economics
Download Platform PDF Online Free

Author :
Release : 2019-02-05
Genre : Business & Economics
Kind : eBook
Book Rating : 375/5 ( reviews)

GET EBOOK


Book Synopsis Platform by : Cynthia Johnson

Download or read book Platform written by Cynthia Johnson. This book was released on 2019-02-05. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

Capture the Mindshare and the Market Share Will Follow

2017-03-08 Business & Economics
Download Capture the Mindshare and the Market Share Will Follow PDF Online Free

Author :
Release : 2017-03-08
Genre : Business & Economics
Kind : eBook
Book Rating : 455/5 ( reviews)

GET EBOOK


Book Synopsis Capture the Mindshare and the Market Share Will Follow by : L. Gill

Download or read book Capture the Mindshare and the Market Share Will Follow written by L. Gill. This book was released on 2017-03-08. Available in PDF, EPUB and Kindle. Book excerpt: Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.

You may also like...