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Ten Lessons for Improving Service Quality

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Author :
Release : 1993
Genre : Customer relations
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Ten Lessons for Improving Service Quality by : Leonard L. Berry

Download or read book Ten Lessons for Improving Service Quality written by Leonard L. Berry. This book was released on 1993. Available in PDF, EPUB and Kindle. Book excerpt:

Ten Lessons for Improving Service Quality

Download Ten Lessons for Improving Service Quality PDF Online Free

Author :
Release : 2003
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Ten Lessons for Improving Service Quality by : Leonard L. Berry

Download or read book Ten Lessons for Improving Service Quality written by Leonard L. Berry. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt:

Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts

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Author :
Release : 2012-03-15
Genre : Business & Economics
Kind : eBook
Book Rating : 17X/5 ( reviews)

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Book Synopsis Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts by : Raymond P. Fisk

Download or read book Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts written by Raymond P. Fisk. This book was released on 2012-03-15. Available in PDF, EPUB and Kindle. Book excerpt:

Quality Matters

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Author :
Release : 2019-09-03
Genre : Medical
Kind : eBook
Book Rating : 318/5 ( reviews)

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Book Synopsis Quality Matters by : Raj Rattan

Download or read book Quality Matters written by Raj Rattan. This book was released on 2019-09-03. Available in PDF, EPUB and Kindle. Book excerpt: This unique book considers the concept of quality as it relates to the provision of dental care. For the author's purposes, quality is defined in relation to the process of care, the service given, the people delivering the care, and the environment in which the care is provided. In each of these various facets of dental care, the author considers the process of measuring, assessing, improving, and monitoring quality and its impact on the way we work and live.

EBK: Services Marketing: Integrating Customer Service Across the Firm 4e

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Author :
Release : 2020-10-07
Genre : Business & Economics
Kind : eBook
Book Rating : 817/5 ( reviews)

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Book Synopsis EBK: Services Marketing: Integrating Customer Service Across the Firm 4e by : Alan Wilson

Download or read book EBK: Services Marketing: Integrating Customer Service Across the Firm 4e written by Alan Wilson. This book was released on 2020-10-07. Available in PDF, EPUB and Kindle. Book excerpt: Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-todate and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today. New and updated material in this new edition includes: • New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services. • New coverage on listening to customers through research, big data, netnography and monitoring user-generated content. • Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things. • Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds. Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency.

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