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Technology and Luxury Hospitality

2024-06-28 Business & Economics
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Release : 2024-06-28
Genre : Business & Economics
Kind : eBook
Book Rating : 397/5 ( reviews)

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Book Synopsis Technology and Luxury Hospitality by : Park Thaichon

Download or read book Technology and Luxury Hospitality written by Park Thaichon. This book was released on 2024-06-28. Available in PDF, EPUB and Kindle. Book excerpt: The integration of pioneering information and communication technologies has transformed the hospitality sector. This groundbreaking book delves into the transformative power of cutting-edge technologies in the world of high-end travel and accommodation. As the digital revolution continues to reshape our lives, this book offers an exclusive look at how the hospitality industry is adapting and evolving to cater to the sophisticated tastes of the modern, tech-savvy traveller. In this eye-opening exploration, readers will be taken on a journey through the latest innovations in artificial intelligence, blockchain, and the metaverse as they intersect with the world of luxury hospitality. From AI-driven concierge services and smart hotel rooms that cater to guests' every whim to the democratization of luxury experiences through blockchain-based loyalty programmes and the rise of virtual reality travel, this book reveals the extraordinary possibilities that lie ahead for the discerning traveller. With insights from international experts, this edited collection provides a comprehensive and engaging overview of the current and future trends shaping the industry and will be valuable to scholars and postgraduate researchers across the hospitality sector, innovation, and luxury management.

Advanced Digital Marketing Strategies in a Data-Driven Era

2021-06-25 Business & Economics
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Release : 2021-06-25
Genre : Business & Economics
Kind : eBook
Book Rating : 052/5 ( reviews)

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Book Synopsis Advanced Digital Marketing Strategies in a Data-Driven Era by : Saura, Jose Ramon

Download or read book Advanced Digital Marketing Strategies in a Data-Driven Era written by Saura, Jose Ramon. This book was released on 2021-06-25. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Hotel Dreams

2011-04-18 Technology & Engineering
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Release : 2011-04-18
Genre : Technology & Engineering
Kind : eBook
Book Rating : 843/5 ( reviews)

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Book Synopsis Hotel Dreams by : Molly W. Berger

Download or read book Hotel Dreams written by Molly W. Berger. This book was released on 2011-04-18. Available in PDF, EPUB and Kindle. Book excerpt: Winner, 2012 Sally Hacker Prize, Society for the History of Technology Hotel Dreams is a deeply researched and entertaining account of how the hotel's material world of machines and marble integrated into and shaped the society it served. Molly W. Berger offers a compelling history of the American hotel and how it captured the public's imagination as it came to represent the complex—and often contentious—relationship among luxury, economic development, and the ideals of a democratic society. Berger profiles the country's most prestigious hotels, including Boston's 1829 Tremont, San Francisco's world-famous Palace, and Chicago's enormous Stevens. The fascinating stories behind their design, construction, and marketing reveal in rich detail how these buildings became cultural symbols that shaped the urban landscape.

The Emerald Handbook of Luxury Management for Hospitality and Tourism

2022-01-25 Business & Economics
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Release : 2022-01-25
Genre : Business & Economics
Kind : eBook
Book Rating : 028/5 ( reviews)

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Book Synopsis The Emerald Handbook of Luxury Management for Hospitality and Tourism by : Anupama S. Kotur

Download or read book The Emerald Handbook of Luxury Management for Hospitality and Tourism written by Anupama S. Kotur. This book was released on 2022-01-25. Available in PDF, EPUB and Kindle. Book excerpt: The Emerald Handbook of Luxury Management for Hospitality and Tourism brings together global philosophies, principles and practices in luxury tourism management, exploring the changing paradigms of the upcoming post-pandemic global luxury travel market.

The Meaning of Luxury in Tourism, Hospitality and Events

2018-01-24 Business & Economics
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Release : 2018-01-24
Genre : Business & Economics
Kind : eBook
Book Rating : 080/5 ( reviews)

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Book Synopsis The Meaning of Luxury in Tourism, Hospitality and Events by : John Swarbrooke

Download or read book The Meaning of Luxury in Tourism, Hospitality and Events written by John Swarbrooke. This book was released on 2018-01-24. Available in PDF, EPUB and Kindle. Book excerpt: Examines the concept of luxury and its meaning across tourism, events and hospitality globally. Packed with case studies, it’s a challenging and innovative text that investigates how the idea of luxury is changing in response to a variety factors, such as social change, technological innovation and the challenge of sustainability.

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