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Targeting Using Augmented Data in Database Marketing

2016-06-10 Business & Economics
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Release : 2016-06-10
Genre : Business & Economics
Kind : eBook
Book Rating : 773/5 ( reviews)

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Book Synopsis Targeting Using Augmented Data in Database Marketing by : Bettina Hüttenrauch

Download or read book Targeting Using Augmented Data in Database Marketing written by Bettina Hüttenrauch. This book was released on 2016-06-10. Available in PDF, EPUB and Kindle. Book excerpt: This study delivers insights on which external sources – e.g. website click behavior, surveys, or social media data – can and cannot be used for data augmentation. A case study is performed to test the suitability of different sources in order to create a generalized practical guide for data augmentation in marketing. Data augmentation is a beneficial tool for companies to use external data, if the internal data basis for targeting is not sufficient to reach the customers with the highest propensity. This study shows that augmenting data from feasible sources leads to significant conversion lifts.

Digital Marketing

2002-02-28 Business & Economics
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Release : 2002-02-28
Genre : Business & Economics
Kind : eBook
Book Rating : 753/5 ( reviews)

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Book Synopsis Digital Marketing by : Yoram (Jerry) Wind

Download or read book Digital Marketing written by Yoram (Jerry) Wind. This book was released on 2002-02-28. Available in PDF, EPUB and Kindle. Book excerpt: "Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.

Pentaho Kettle Solutions

2010-09-02 Computers
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Release : 2010-09-02
Genre : Computers
Kind : eBook
Book Rating : 527/5 ( reviews)

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Book Synopsis Pentaho Kettle Solutions by : Matt Casters

Download or read book Pentaho Kettle Solutions written by Matt Casters. This book was released on 2010-09-02. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to Pentaho Kettle, the Pentaho Data lntegration toolset for ETL This practical book is a complete guide to installing, configuring, and managing Pentaho Kettle. If you’re a database administrator or developer, you’ll first get up to speed on Kettle basics and how to apply Kettle to create ETL solutions—before progressing to specialized concepts such as clustering, extensibility, and data vault models. Learn how to design and build every phase of an ETL solution. Shows developers and database administrators how to use the open-source Pentaho Kettle for enterprise-level ETL processes (Extracting, Transforming, and Loading data) Assumes no prior knowledge of Kettle or ETL, and brings beginners thoroughly up to speed at their own pace Explains how to get Kettle solutions up and running, then follows the 34 ETL subsystems model, as created by the Kimball Group, to explore the entire ETL lifecycle, including all aspects of data warehousing with Kettle Goes beyond routine tasks to explore how to extend Kettle and scale Kettle solutions using a distributed “cloud” Get the most out of Pentaho Kettle and your data warehousing with this detailed guide—from simple single table data migration to complex multisystem clustered data integration tasks.

The Marketing Book

2012-05-04 Business & Economics
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Release : 2012-05-04
Genre : Business & Economics
Kind : eBook
Book Rating : 924/5 ( reviews)

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Book Synopsis The Marketing Book by : Michael Baker

Download or read book The Marketing Book written by Michael Baker. This book was released on 2012-05-04. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.

The New Politics of Surveillance and Visibility

2006-01-01 Social Science
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Release : 2006-01-01
Genre : Social Science
Kind : eBook
Book Rating : 781/5 ( reviews)

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Book Synopsis The New Politics of Surveillance and Visibility by : Richard V. Ericson

Download or read book The New Politics of Surveillance and Visibility written by Richard V. Ericson. This book was released on 2006-01-01. Available in PDF, EPUB and Kindle. Book excerpt: Since the terrorist attacks of September 2001, surveillance has been put forward as the essential tool for the ?war on terror,? with new technologies and policies offering police and military operatives enhanced opportunities for monitoring suspect populations. The last few years have also seen the public?s consumer tastes become increasingly codified, with ?data mines? of demographic information such as postal codes and purchasing records. Additionally, surveillance has become a form of entertainment, with ?reality? shows becoming the dominant genre on network and cable television. In The New Politics of Surveillance and Visibility, editors Kevin D. Haggerty and Richard V. Ericson bring together leading experts to analyse how society is organized through surveillance systems, technologies, and practices. They demonstrate how the new political uses of surveillance make visible that which was previously unknown, blur the boundaries between public and private, rewrite the norms of privacy, create new forms of inclusion and exclusion, and alter processes of democratic accountability. This collection challenges conventional wisdom and advances new theoretical approaches through a series of studies of surveillance in policing, the military, commercial enterprises, mass media, and health sciences.

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