1# Library to Find Best eBook for Read
Author : Jim McCann
Release : 2014
Genre : Business & Economics
Kind : eBook
Book Rating : 329/5 ( reviews)
Book Synopsis Talk is (not!) Cheap by : Jim McCann
Download or read book Talk is (not!) Cheap written by Jim McCann. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt: How to lead through conversation from the founder and CEO of 1-800-Flowers.com, the world's largest florist. "
Author : Beverly Inman-Ebel
Release : 1999
Genre : Business & Economics
Kind : eBook
Book Rating : 330/5 ( reviews)
Book Synopsis Talk is Not Cheap! by : Beverly Inman-Ebel
Download or read book Talk is Not Cheap! written by Beverly Inman-Ebel. This book was released on 1999. Available in PDF, EPUB and Kindle. Book excerpt: With a positive approach, the author offers managers and employees at all levels a unique program for improving communication in both their business and personal lives.
Author : John Haiman
Release : 1998-03-26
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 508/5 ( reviews)
Book Synopsis Talk Is Cheap by : John Haiman
Download or read book Talk Is Cheap written by John Haiman. This book was released on 1998-03-26. Available in PDF, EPUB and Kindle. Book excerpt: Putting aside questions of truth and falsehood, the old "talk is cheap" maxim carries as much weight as ever. Indeed, perhaps more. For one need not be an expert in irony or sarcasm to realize that people don't necessarily mean what they say. Phrases such as "Yeah, right" and "I couldn't care less" are so much a part of the way we speak--and the way we live--that we are more likely to notice when they are absent (for example, Forrest Gump). From our everyday dialogues and conversations ("Thanks a lot!") to the screenplays of our popular films (Pulp Fiction and Fargo), what is said is frequently very different from what is meant. Talk is Cheap begins with this telling observation and proceeds to argue that such "unplain speaking" is fundamentally embedded in the way we now talk. Author John Haiman traces this sea-change in our use of language to the emergence of a postmodern "divided self" who is hyper-conscious that what he or she is saying has been said before; "cheap talk" thus allows us to distance ourselves from a social role with which we are uncomfortable. Haiman goes on to examine the full range of these pervasive distancing mechanisms, from clichés and quotation marks to camp and parody. Also, and importantly, this text highlights several new ways in which the English language is evolving (and has evolved) in response to our postmodern world view. In other words, this study shows us how what we are saying is gradually separating itself from how we say it. As provocative as it is timely, the book will be fascinating reading for students of linguistics, literature, communication, anthropology, philosophy, and popular culture.
Author : Aashish Chopra
Release : 2019-09-20
Genre : Business & Economics
Kind : eBook
Book Rating : 762/5 ( reviews)
Book Synopsis Fast, Cheap and Viral by : Aashish Chopra
Download or read book Fast, Cheap and Viral written by Aashish Chopra. This book was released on 2019-09-20. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing should not be a happy accident Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success "
Author : John McWhorter
Release : 2004-09-09
Genre : Social Science
Kind : eBook
Book Rating : 544/5 ( reviews)
Book Synopsis Doing Our Own Thing by : John McWhorter
Download or read book Doing Our Own Thing written by John McWhorter. This book was released on 2004-09-09. Available in PDF, EPUB and Kindle. Book excerpt: “McWhorter is a gifted young linguist who seeks to understand the change in our verbal habits rather than just bemoan it, and his analysis is insightful, richly documented and, yes, eloquently written.”—Steven Pinker, author of The Blank Slate and The Language Instinct In Doing Our Own Thing, critically acclaimed linguist and cultural critic John McWhorter traces the precipitous decline of language in contemporary America, arguing persuasively that casual everyday speech has conquered the formal in all arenas, from oratory to poetry to everyday journalism—and has even had dire consequences for our musical culture. McWhorter argues that the swift and startling change in written and oral communication emanated from the countercultural revolution of the 1960s and its ideology that established forms and formality were autocratic and artificial. While acknowledging that the evolution of language is, in and of itself, inevitable and often benign, he warns that the near-total loss of formal expression in America is unprecedented in modern history and has reached a crisis point in our culture such that our very ability to convey ideas and arguments effectively is gravely threatened. By turns compelling and harrowing, passionate and judicious, Doing Our Own Thing is required reading for all concerned about the state of our language—and the future of intellectual life in America.
