Share

Systems Theory and Agile Brand Management

2024-06-21 Business & Economics
Download Systems Theory and Agile Brand Management PDF Online Free

Author :
Release : 2024-06-21
Genre : Business & Economics
Kind : eBook
Book Rating : 656/5 ( reviews)

GET EBOOK


Book Synopsis Systems Theory and Agile Brand Management by : Jan Lies

Download or read book Systems Theory and Agile Brand Management written by Jan Lies. This book was released on 2024-06-21. Available in PDF, EPUB and Kindle. Book excerpt: Brands started out as communication tools to influence the image of companies or products (inside-out thinking) but have developed into channels of social forces. Powerful brands impact not just customer decisions but also markets and social institutions, such as fashion trends, city life, or even social movements. This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers. Since the rise of social media, “perfect” brands have become the mirror of community values as the communities themselves develop brand content. Brands themselves become “living systems” and evolve like systems do. The author introduces systems theory to provide a conceptual framework that integrates the different views of branding: inside-out and outside-in thinking. This Luhmannian theory of branding is discussed against the current background of (Western) societies, which are undergoing a broad shift from hard to soft selling in marketing, influenced by social media. The book is not about whether closed systems analysis and discussion can or should replace traditional management; moreover, it emphasizes the fruitful insights and demonstrates that the power of management is limited and should be extended by looking at the means of closed systems. This book will be of primary value to scholars with an interest in systems theory and thinking, brand theory, and management. The interdisciplinary approach also makes the book a valuable resource for those researching change management, agile management, and sociology.

Systems Theory and Agile Brand Management

2024 Business & Economics
Download Systems Theory and Agile Brand Management PDF Online Free

Author :
Release : 2024
Genre : Business & Economics
Kind : eBook
Book Rating : 170/5 ( reviews)

GET EBOOK


Book Synopsis Systems Theory and Agile Brand Management by : Jan Lies

Download or read book Systems Theory and Agile Brand Management written by Jan Lies. This book was released on 2024. Available in PDF, EPUB and Kindle. Book excerpt: "Brands started out as communication tools to influence the image of companies or products (inside- out thinking) but have developed into channels of social forces. Powerful brands impact not just customer decisions, but also markets and social institutions, such as fashion trends, city life or even social movements. This book explores the implications of Niklas Luhmann's theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers. Since the rise of social media, "perfect" brands have become the mirror of community values as the communities themselves develop brand content. Brands themselves become "living systems" and evolve like systems do. The author introduces systems theory to provide a conceptual framework which integrates the different views of branding: inside-out and outside-in thinking. This Luhmannian theory of branding is discussed against the current background of (western) societies, which are undergoing a broad shift from hard to soft selling within marketing, influenced by social media. The book is not about whether closed systems analysis and discussion can or should replace traditional management, moreover it emphasizes the fruitful insights and demonstrates that the power of management is limited and should be extended by looking at the means of closed systems. This book will be of primary value to scholars with an interest in systems theory and thinking, brand theory and management. The interdisciplinary approach also makes the book a valuable resource for those researching change management, agile management, and sociology"--

Mastering Marketing Agility

2020-07-21 Business & Economics
Download Mastering Marketing Agility PDF Online Free

Author :
Release : 2020-07-21
Genre : Business & Economics
Kind : eBook
Book Rating : 987/5 ( reviews)

GET EBOOK


Book Synopsis Mastering Marketing Agility by : Andrea Fryrear

Download or read book Mastering Marketing Agility written by Andrea Fryrear. This book was released on 2020-07-21. Available in PDF, EPUB and Kindle. Book excerpt: The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture. You will learn what it takes for marketing agility to thrive--customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage--along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.

Promoting Organizational Performance Through 5G and Agile Marketing

2022-09-30 Business & Economics
Download Promoting Organizational Performance Through 5G and Agile Marketing PDF Online Free

Author :
Release : 2022-09-30
Genre : Business & Economics
Kind : eBook
Book Rating : 250/5 ( reviews)

GET EBOOK


Book Synopsis Promoting Organizational Performance Through 5G and Agile Marketing by : Santos, José Duarte

Download or read book Promoting Organizational Performance Through 5G and Agile Marketing written by Santos, José Duarte. This book was released on 2022-09-30. Available in PDF, EPUB and Kindle. Book excerpt: It is well understood that many business operations are evolving to fit within the mold of society’s technological advancement. This is no different for marketing. While there are indicators proving the evolution of marketing, there are still many questions that must be addressed when examining the changes made to the field: whether this evolution will force new tactics, whether it will be reduced to technological tools, and more. These questions must be answered in order to allow organizations to be more customer-oriented and competitive. Promoting Organizational Performance Through 5G and Agile Marketing provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organizations and customer relationships. It consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity. Covering topics such as loyalty programs, brand attachment, and purchase intention, this premier reference source is an excellent resource for business leaders and executives, brand managers, IT managers, marketers, communications professionals, students and faculty of higher education, librarians, researchers, and academicians.

Business Partnerships and Organizational Performance

2014-03-14 Business & Economics
Download Business Partnerships and Organizational Performance PDF Online Free

Author :
Release : 2014-03-14
Genre : Business & Economics
Kind : eBook
Book Rating : 890/5 ( reviews)

GET EBOOK


Book Synopsis Business Partnerships and Organizational Performance by : Wei Jiang

Download or read book Business Partnerships and Organizational Performance written by Wei Jiang. This book was released on 2014-03-14. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly changing business world, only a small percentage of firms are able to survive and prosper despite recessions, industrial evolutions and economic changes. An often-asked question is: What determines a firm’s sustainable competitive advantage? One of the most popular competitive strategies is partnering with other firms. So: How do firms make intelligent and informed decisions when it comes to selecting business partners, to utilizing available resources and capabilities in partnerships, and to managing relations to maximize partnership benefits? This book studies 300 firms across various industries, providing readers with a comprehensive view of how firms develop sustainable competitive advantages by establishing business partnerships. Young academics and experienced researchers alike will find solid theoretical foundations and fresh business insights.

You may also like...