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SUMMARY - Welcome To The Funnel: Proven Tactics To Turn Your Social And Content Marketing Up To 11 By Jason Miller

2021-06-17 Business & Economics
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Release : 2021-06-17
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis SUMMARY - Welcome To The Funnel: Proven Tactics To Turn Your Social And Content Marketing Up To 11 By Jason Miller by : Shortcut Edition

Download or read book SUMMARY - Welcome To The Funnel: Proven Tactics To Turn Your Social And Content Marketing Up To 11 By Jason Miller written by Shortcut Edition. This book was released on 2021-06-17. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how to optimally manage your content marketing and social media strategy. You will also discover : the importance of an integrated strategy where all channels are exploited in a complementary way; the growing potential of social networks in B2B; the secrets to regularly publish attractive content; the indicators to monitor to guarantee you results; practical tips for planning and evaluating your initiatives. Content marketing is an increasingly popular technique, especially in B2B (business-to-business). It is also a complex discipline that can be practiced through multiple channels. Conflicting data, preconceived ideas and difficulties in establishing reliable indicators can be very difficult for professionals to navigate. Here is a practical guide to designing your strategy, creating and using quality content and building your presence on social networks. You will no longer hold any secrets from the underside of the method! *Buy now the summary of this book for the modest price of a cup of coffee!

SUMMARY

1901
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Release : 1901
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Book Rating : 943/5 ( reviews)

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Book Synopsis SUMMARY by : Edition Shortcut (author)

Download or read book SUMMARY written by Edition Shortcut (author). This book was released on 1901. Available in PDF, EPUB and Kindle. Book excerpt:

Welcome to the Funnel

2014-12-06
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Release : 2014-12-06
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Kind : eBook
Book Rating : 487/5 ( reviews)

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Book Synopsis Welcome to the Funnel by : Jason Miller

Download or read book Welcome to the Funnel written by Jason Miller. This book was released on 2014-12-06. Available in PDF, EPUB and Kindle. Book excerpt: Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that's what the top of the funnel is all about. It can be a marketer's "Paradise City", but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business. The tactics and strategies in this book have come together through a tremendous amount of research, trial and error, expert input, and real world applications. From startups to enterprise-what's included here works across the board and can very quickly make an impact. Just like your favorite double album, this book is separated into four sides, each one addressing a different aspect of Content and Social: * Content - Why marketers need to change their mentality from creating more content, to more relevant content and three practical ways to create content that delivers a face-melting return on investment. * Social - Using social to build awareness, trust and drive high quality leads. * All Together Now - What the future holds for content and social and what it means for marketers. * The Credits - The essential resources you need to stay on top of trends in content and social media. No frills, no fluff, just useful, practical tactics, strategies and lessons from one modern marketer to another, with a touch or rock n roll flare.

Social Selling Mastery

2016-08-15 Business & Economics
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Release : 2016-08-15
Genre : Business & Economics
Kind : eBook
Book Rating : 761/5 ( reviews)

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Book Synopsis Social Selling Mastery by : Jamie Shanks

Download or read book Social Selling Mastery written by Jamie Shanks. This book was released on 2016-08-15. Available in PDF, EPUB and Kindle. Book excerpt: A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.

SAMENVATTING - Welcome To The Funnel / Welkom in de trechter: Bewezen tactieken om uw sociale en contentmarketing op te voeren naar 11 door Jason Miller

Body, Mind & Spirit
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Genre : Body, Mind & Spirit
Kind : eBook
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Book Synopsis SAMENVATTING - Welcome To The Funnel / Welkom in de trechter: Bewezen tactieken om uw sociale en contentmarketing op te voeren naar 11 door Jason Miller by : Shortcut Edition

Download or read book SAMENVATTING - Welcome To The Funnel / Welkom in de trechter: Bewezen tactieken om uw sociale en contentmarketing op te voeren naar 11 door Jason Miller written by Shortcut Edition. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt: Door deze samenvatting te lezen, ontdekt u hoe u uw contentmarketing- en sociale-mediastrategie optimaal kunt beheren. U zult ook ontdekken : het belang van een geïntegreerde strategie waarbij alle kanalen complementair worden benut; het groeiende potentieel van sociale netwerken in B2B; de geheimen om regelmatig aantrekkelijke content te publiceren; de indicatoren die u in de gaten moet houden om resultaten te garanderen; praktische tips voor het plannen en evalueren van uw initiatieven. Contentmarketing is een techniek die steeds populairder wordt, vooral in B2B (business-to-business). Het is ook een complexe discipline die via meerdere kanalen kan worden beoefend. Tegenstrijdige gegevens, vooropgezette ideeën en moeilijkheden bij het vaststellen van betrouwbare indicatoren kunnen erg lastig zijn voor professionals. Hier is een praktische gids voor het ontwerpen van je strategie, het creëren en gebruiken van kwalitatieve content en het opbouwen van je aanwezigheid op sociale netwerken. Je zult geen geheimen meer hebben voor de onderkant van de methode!

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