How to Get a Meeting with Anyone

2016-02-16 Business & Economics

Author : Stu Heinecke
Release : 2016-02-16
Genre : Business & Economics
Kind : eBook
Book Rating : 789/5 ( reviews)

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Book Synopsis How to Get a Meeting with Anyone by : Stu Heinecke

Download or read book How to Get a Meeting with Anyone written by Stu Heinecke. This book was released on 2016-02-16. Available in PDF, EPUB and Kindle. Book excerpt: "[The author] found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact. In [this book], Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results-- results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence."--Amazon.com.

Get the Meeting!

2019-10-15 Business & Economics

Author : Stu Heinecke
Release : 2019-10-15
Genre : Business & Economics
Kind : eBook
Book Rating : 696/5 ( reviews)

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Book Synopsis Get the Meeting! by : Stu Heinecke

Download or read book Get the Meeting! written by Stu Heinecke. This book was released on 2019-10-15. Available in PDF, EPUB and Kindle. Book excerpt: What's the one critical networking skill that can make or break your career? Your ability to Get the Meeting! Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing—using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent—has helped professionals around the world open more doors in their careers and reach new heights of success. Now, in Get the Meeting!, Heinecke, author of the groundbreaking How to Get a Meeting with Anyone, shares the latest tips, tools, and tactics to help readers break through to their top accounts in the most effective ways possible. With more than 60 fully illustrated case studies and tactical examples, this new book takes you inside successful contact marketing campaigns—from strategy, through execution, to results—and forecasts the contact marketing campaigns of the future based on cutting-edge technology. Full-color photography and in-depth interviews with the campaigns' designers provide unparalleled insight into how to get those critical conversations that can change your life. Plus, step-by-step how-to sections help you get started creating your own contact marketing campaigns. From Hollywood to the search for Amazon's HQ2, from a surprising new Contact Marketing model, to "Pocket Campaigns," which could replace traditional business cards, and persistence elements that run throughout a sales cycle, and from LinkedIn to virtual reality, Get the Meeting! will spark your imagination and give you the tools you need to get the meetings—and life-changing results—you always wanted.

The Power to Get In

2011-04-01 Business & Economics

Author : Michael A. Boylan
Release : 2011-04-01
Genre : Business & Economics
Kind : eBook
Book Rating : 449/5 ( reviews)

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Book Synopsis The Power to Get In by : Michael A. Boylan

Download or read book The Power to Get In written by Michael A. Boylan. This book was released on 2011-04-01. Available in PDF, EPUB and Kindle. Book excerpt: The Power to Get In deals with the single most common and frustrating problem for anyone who's in business, a job transition, or a move back into the work force: the problem of gaining access to the correct audience. Today, no other skill is as directly connected to your ability to earn a living as the skill of getting in to see the right people. Michael Boylan's step-by-step system, The Circle of Leverage, will help you cut through bureaucracy, identify the people you most need to see, and get in their doors. Anyone with something to sell, abilities to offer, or ideas to present will find this book invaluable.

Drawing Attention

2011-03-01 Business & Economics

Author : Stu Heinecke
Release : 2011-03-01
Genre : Business & Economics
Kind : eBook
Book Rating : 515/5 ( reviews)

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Book Synopsis Drawing Attention by : Stu Heinecke

Download or read book Drawing Attention written by Stu Heinecke. This book was released on 2011-03-01. Available in PDF, EPUB and Kindle. Book excerpt: From David Ogilvy on down, the "experts" have claimed "humor doesn't work." Boy, were they wrong. Author Stu Heinecke has been using cartoons to generate record-breaking campaigns for many or the world's biggest marketers -- and he shares his test-proven secrets for the first time ever in his new book. Drawing Attention takes you step by step, to explain how you can unleash the incredible power of cartoons in various missions in your life, from marketing, advertising and sales promotion to job search, social media, VIP contact campaigns and more. With forewords by New Yorker Cartoon Editor, Robert Mankoff, and Sandler Training President, Bruce Seidman.

Direct Selling Channels

2013-04-03 Business & Economics

Author : Bert Rosenbloom
Release : 2013-04-03
Genre : Business & Economics
Kind : eBook
Book Rating : 067/5 ( reviews)

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Book Synopsis Direct Selling Channels by : Bert Rosenbloom

Download or read book Direct Selling Channels written by Bert Rosenbloom. This book was released on 2013-04-03. Available in PDF, EPUB and Kindle. Book excerpt: Here is the first book to examine direct selling--the distribution of consumer products and services through personal, face-to-face sales away from fixed business locations. Direct selling has long been a major marketing channel for companies around the world. In the U.S. alone, by the start of the present decade, direct selling accounted for $12 billion in sales volume produced by almost five million independent direct salespeople. In this fundamental resource, leading authorities who have spent years studying direct selling channels provide in-depth insights, analyses, and research findings on such key topics as customer response patterns, sales motivation, personal selling methods, minority participation, multinational direct selling, and directions for future research in direct selling.This marketing channel continues to thrive and grow and Direct Selling Channels prepares readers for the challenges of the twenty-first century by providing the latest and most in-depth thought, analysis, and research on direct selling that is not available from any other source. The breadth and depth of coverage of direct selling found in this volume will help readers gain knowledge, insight, and practical wisdom about an area of marketing where superficial, stereotypical myths have so often been passed off as truth. The material presented is directly relevant to both long-range strategic planning and day-to-day management issues so it can be put to immediate use for managing direct selling channels more effectively.Direct Selling Channels represents the state-of-the-art thought and research in this area. Reader’s understanding of direct selling channels will be enriched by chapters that explore: the salient issues facing direct selling today research findings on consumers’attitudes toward direct selling methods the reasons why people become direct salespeople innovative concepts such as trust-based relationship selling the relationship between sex-role self concept and sales performance how to identify international markets for new products sold through direct selling channels

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How to Get a Meeting with Anyone

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