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Summary of Claire Diaz-Ortiz's Social Media Success for Every Brand

2022-05-13T22:59:00Z Business & Economics
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Release : 2022-05-13T22:59:00Z
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Summary of Claire Diaz-Ortiz's Social Media Success for Every Brand by : Everest Media,

Download or read book Summary of Claire Diaz-Ortiz's Social Media Success for Every Brand written by Everest Media,. This book was released on 2022-05-13T22:59:00Z. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 Use your StoryBrand BrandScript on social media to open the story gap, move your followers up an engagement ladder, and then close the story gap with a call to action. #2 Learn the practical logistics of how to post your content, such as when and where to post, and how many accounts you need on each platform. #3 Your social media marketing should be about your audience, not your brand. Remember: your brand is not your hero, your customer is. #4 To expand your brand on social media, it’s important to expand your reach. Remember that it’s a long-tail game that relies on finding the right niche, the right influencer, and engaging with them over time.

Social Media Success for Every Brand

2019-10-22 Business & Economics
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Release : 2019-10-22
Genre : Business & Economics
Kind : eBook
Book Rating : 969/5 ( reviews)

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Book Synopsis Social Media Success for Every Brand by : Claire Diaz-Ortiz

Download or read book Social Media Success for Every Brand written by Claire Diaz-Ortiz. This book was released on 2019-10-22. Available in PDF, EPUB and Kindle. Book excerpt: Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels. Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building from the #1 Wall Street Journal bestseller, Building a StoryBrand by Donald Miller. The StoryBrand team gets hundreds of questions during workshops and online seminars about specifically how to apply the StoryBrand model in specific communication channels: social media, web sites, direct mail, etc. Social Media Success for Every Brand tells readers the core principles of Storybranding, then shares roll-up-your-sleeves practical guidance on the SHARE model for building your social StoryBrand: Story How Audience Reach Excellence Social Media Success for Every Brand doesn't require the reader to be familiar with Building a StoryBrand, but provides enough foundation in StoryBrand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization's brand and revenues.

Twitter for Good

2011-08-30 Business & Economics
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Release : 2011-08-30
Genre : Business & Economics
Kind : eBook
Book Rating : 934/5 ( reviews)

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Book Synopsis Twitter for Good by : Claire Diaz-Ortiz

Download or read book Twitter for Good written by Claire Diaz-Ortiz. This book was released on 2011-08-30. Available in PDF, EPUB and Kindle. Book excerpt: Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.

Hope Runs

2014-04-15 Biography & Autobiography
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Release : 2014-04-15
Genre : Biography & Autobiography
Kind : eBook
Book Rating : 316/5 ( reviews)

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Book Synopsis Hope Runs by : Claire Diaz-Ortiz

Download or read book Hope Runs written by Claire Diaz-Ortiz. This book was released on 2014-04-15. Available in PDF, EPUB and Kindle. Book excerpt: Sammy Ikua Gachagua had lost his father to illness, his mother to abandonment, and his home to poverty. By age ten, he was living in a shack with seven other children and very little food. He entered an orphanage seeing it as a miracle with three meals a day, a bed to sleep in, and clothes on his back. When Claire Diaz-Ortiz arrived in Kenya at the end of an around-the-world journey, she decided to stay the night, climb Mt. Kenya, then head back home. She entered an orphanage seeing it as little more than a free place to spend the night before her mountain trek. God had other plans. Hope Runs is the emotional story of an American tourist, a Kenyan orphan, and the day that would change the course of both of their lives forever. It's about what it means to live in the now when the world is falling down around you. It's about what it means to hope for the things you cannot see. Most of all, it's about how God can change your life in the blink of an eye.

One Minute Mentoring

2017-05-02 Business & Economics
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Release : 2017-05-02
Genre : Business & Economics
Kind : eBook
Book Rating : 280/5 ( reviews)

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Book Synopsis One Minute Mentoring by : Ken Blanchard

Download or read book One Minute Mentoring written by Ken Blanchard. This book was released on 2017-05-02. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling co-author of the legendary The One Minute Manager® and a former Twitter executive join forces to create the ultimate guide to creating powerful mentoring relationships While most people agree that having a mentor is a good thing, they don’t know how to find one or use one. And despite widespread approval for the idea of being a mentor, most people don’t think they have the time or skills to do so. Positive mentoring relationships can change the way we lead and help us succeed. In One Minute Mentoring, legendary management guru Ken Blanchard and Claire Diaz-Ortiz, a former Twitter executive and early employee, combine their knowledge to provide a systematic approach to intergenerational mentoring, giving readers great insight into the power and influence of mentoring and encouraging them to pursue their own mentoring relationships. Using his classic parable format, Blanchard explains why developing effective communication and relationships across generations can be a tremendous opportunity for companies and individuals alike. One Minute Mentoring is the go-to source for learning why mentoring is the secret ingredient to professional and personal success.

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