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Strategy, Power and CSR

2020-07-24 Business & Economics
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Release : 2020-07-24
Genre : Business & Economics
Kind : eBook
Book Rating : 758/5 ( reviews)

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Book Synopsis Strategy, Power and CSR by : Santiago García-Álvarez

Download or read book Strategy, Power and CSR written by Santiago García-Álvarez. This book was released on 2020-07-24. Available in PDF, EPUB and Kindle. Book excerpt: In today’s global and complex environment, traditional views towards organizational management are not enough for businesses to thrive. It’s only by bringing together different approaches can management styles develop fast enough to keep pace with the ever-changing big picture.

Just Good Business

2008-11 Business & Economics
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Release : 2008-11
Genre : Business & Economics
Kind : eBook
Book Rating : 990/5 ( reviews)

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Book Synopsis Just Good Business by : Kellie McElhaney

Download or read book Just Good Business written by Kellie McElhaney. This book was released on 2008-11. Available in PDF, EPUB and Kindle. Book excerpt: "Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy.

Just Good Business

2008-12-01 Business & Economics
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Release : 2008-12-01
Genre : Business & Economics
Kind : eBook
Book Rating : 151/5 ( reviews)

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Book Synopsis Just Good Business by : Kellie McElhaney

Download or read book Just Good Business written by Kellie McElhaney. This book was released on 2008-12-01. Available in PDF, EPUB and Kindle. Book excerpt: CSR can help companies build customer loyalty, recruit and retain employees, and stand out in a crowded marketplace. But to be most effective CSR must be intimately connected to the corporate brand—it must reinforce a company’s unique identity, be an integral part of how a company tells its story. How can your company make the most of this potential competitive advantage? In Just Good Business, Kellie McElhaney shows leaders and managers exactly how to connect their CSR efforts to their company’s overall corporate strategy, business objectives, and core competencies. She provides a process for assessing whether CSR practices are reinforcing the brand, explains how to develop a unified CSR strategy, and lays out a framework of seven principles for leveraging the power of CSR branding. McElhaney’s book draws on over ten years of previously unpublished CSR consulting engagements inside companies grappling with developing strategically aligned CSR initiatives. The book’s case vignettes, examples, best practices, and strategic recommendations span a host of industries and sectors, and draw upon McElhaney’s work with leading corporations like McDonalds, Nokia, Medtronic, Levi, Wells Fargo, Birkenstock, Gap, Inc., HP, and Pepperidge Farm. Savvy companies carefully manage their brand in every area—CSR shouldn’t be any different. Just Good Business offers a detailed blueprint any company can use to ensure that their CSR initiatives deliver significant, quantifiable, bottom-line benefit.

Corporate Social Responsibility

2014-11-15 Business & Economics
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Release : 2014-11-15
Genre : Business & Economics
Kind : eBook
Book Rating : 157/5 ( reviews)

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Book Synopsis Corporate Social Responsibility by : David Chandler

Download or read book Corporate Social Responsibility written by David Chandler. This book was released on 2014-11-15. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this project is to detail the core, defining principles of strategic CSR that differentiate it as a concept from the rest of the CSR/sustainability/business ethics field. It is designed to be a provocative piece, but one that solidifies the intellectual framework around an emerging concept--strategic CSR.The foundation for these principles comes from my perspective as a management professor within the business school. As such, it is a pragmatic philosophy, oriented around stakeholder theory, that is designed to persuade business leaders who are skeptical of existing definitions and organizing principles of CSR, sustainability, or business ethics. It is also designed to stimulate thought within the community of intellectuals and business school administrators committed to these issues, but who approach them from more traditional perspectives. Ultimately, therefore, the purpose of the strategic CSR concept (and this book) is radical--it aims to redefine both business education and business practice. By building a theory that defines CSR as core to business operations and value creation (as opposed to peripheral practices that can be marginalized within the firm), these defining principles become applicable across the range of operational functions. As such, they redefine how businesses approach these functions in practice, but also redefine how these subjects should be taught in business schools.

Strategic Corporate Social Responsibility

2022-09-12 Business & Economics
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Release : 2022-09-12
Genre : Business & Economics
Kind : eBook
Book Rating : 015/5 ( reviews)

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Book Synopsis Strategic Corporate Social Responsibility by : David Chandler

Download or read book Strategic Corporate Social Responsibility written by David Chandler. This book was released on 2022-09-12. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Social Responsibility: Sustainable Value Creation (Sixth Edition) redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm. Based on a theory of empowered stakeholders, this bestselling text argues that the responsibility of a corporation is to create value, broadly defined. The primary challenge for managers today is to balance the competing interests of the firm’s stakeholders’ understanding that what they expect today may not be what they will expect tomorrow. This tension is what makes CSR so complex and demanding, but it is also what makes CSR integral to the firm’s strategy and day-to-day operations. In this new Sixth Edition, author David Chandler explores issues around COVID-19, the BLM movement, the supply chain crunch, and the "great resignation."

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