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Strategies for Promoting Sustainable Hospitality and Tourism Services

2020-06-26 Business & Economics
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Release : 2020-06-26
Genre : Business & Economics
Kind : eBook
Book Rating : 319/5 ( reviews)

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Book Synopsis Strategies for Promoting Sustainable Hospitality and Tourism Services by : Korstanje, Maximiliano Emanuel

Download or read book Strategies for Promoting Sustainable Hospitality and Tourism Services written by Korstanje, Maximiliano Emanuel. This book was released on 2020-06-26. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing is a vital tool in promoting the overall health of the global economy. This brings necessary revenue to particular regions of the world that have limited revenue producing resources and provides an opportunity for tourists to explore another culture, therefore building tolerance and overall exposure to different ways of life. Strategies for Promoting Sustainable Hospitality and Tourism Services is a crucial scholarly source that discusses interdisciplinary perspectives in the areas of global tourism and highlights cultural boundaries of strategic knowledge management through case studies. Featuring research on topics such as consumer behavior, cultural appreciation, and global economics, this book is ideally designed for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals.

Sustainability in the Hospitality Industry

2013 Business & Economics
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Release : 2013
Genre : Business & Economics
Kind : eBook
Book Rating : 241/5 ( reviews)

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Book Synopsis Sustainability in the Hospitality Industry by : Philip Sloan

Download or read book Sustainability in the Hospitality Industry written by Philip Sloan. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: Revealing and refreshing ideas for the neglected area of sustainability in hospitality management, this title presents viable strategies for saving energy and promoting a positive image for hotel managers, restaurant managers and other hospitality providers.

Marketing for Sustainable Tourism

2019-12-13 Business & Economics
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Release : 2019-12-13
Genre : Business & Economics
Kind : eBook
Book Rating : 325/5 ( reviews)

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Book Synopsis Marketing for Sustainable Tourism by : Xavier Font

Download or read book Marketing for Sustainable Tourism written by Xavier Font. This book was released on 2019-12-13. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.

Sustainable Hospitality and Tourism as Motors for Development

2012 Business & Economics
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Release : 2012
Genre : Business & Economics
Kind : eBook
Book Rating : 963/5 ( reviews)

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Book Synopsis Sustainable Hospitality and Tourism as Motors for Development by : Philip Sloan

Download or read book Sustainable Hospitality and Tourism as Motors for Development written by Philip Sloan. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: It is now widely agreed that the climate is changing, global resources are diminishing and biodiversity is suffering. These changes pose huge challenges on nations, organizations, businesses, communities and ultimately individuals. Developing countries, many of them considered by the World Tourism Organization to be Top Emerging Tourism Destinations (UNWTO, 2009), are already suffering the full frontal effect of environmental degradation with the UN recently reporting the existence of nearly half a million climate refugees in Africa and Asia in addition to huge swathes of the world's farming land and oceans becoming infertile. The challenge for developing countries is a triple-edged sword, how can economic prosperity be achieved without the perpetual depletion of nature's reserves, the destruction of rural habitat and the dislocation of traditional societies? Many emerging nations are looking increasingly to the tourism industry as the motor for economic development with hospitality businesses at the forefront. In line with this increasing economic necessity is the growth of concern in the West for environmental and societal stewardship. Expectations are high, Western consumers want classy lodgings and unspoilt landscapes in the knowledge that the room maid has enough money to feed and educate her family. This book is designed to give students and practitioners a guide for best practices of sustainable hospitality operations in developing countries. Based on case studies, it provides a road map of how to achieve the goals of sustainability giving benchmark examples. The book not only taps in a contemporary business subject but provides readers with a better understanding on how sustainable theories can be operationalized in hospitality and tourism business practices in developing countries. Provides an enhanced view on sustainability beyond the borders of developed countries Case studies include hands-on activities, creative business practices and applied sustainable development strategies Includes case study questions, advanced reading list and online resource features

Sustainability in the Hospitality Industry 2nd Ed

2013-02-11 Business & Economics
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Release : 2013-02-11
Genre : Business & Economics
Kind : eBook
Book Rating : 142/5 ( reviews)

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Book Synopsis Sustainability in the Hospitality Industry 2nd Ed by : Willy Legrand

Download or read book Sustainability in the Hospitality Industry 2nd Ed written by Willy Legrand. This book was released on 2013-02-11. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability is one of the single most important global issues facing the world. A clear understanding of the issues surrounding climate change, global warming, air and water pollution, ozone depletion, deforestation, the loss of biodiversity and global poverty is essential for every future manager in the hospitality industry. Present and future hospitality executives need to know how sustainable management systems can be integrated into their businesses while maintaining and hopefully improving the bottom line. Sustainability in the Hospitality Industry, second edition, is the only book available to introduce the students to economic, environmental and social sustainable issues specifically facing the industry as well as exploring ideas, solutions, and strategies of how to manage operations in a sustainable way. Since the first edition of this book there have been many important developments in this field and this second edition has been updated in the following ways: updated content to reflect recent issues and trends including hotel energy solutions and green hotel design two new chapters on 'Sustainable Food' and 'Social Entrepreneurship and Social Value' updated international case studies throughout to explore key issues and show real life operational responses to sustainability within the hospitality industry. New case studies on growth hotel development markets, Asia and the Middle East new practical exercises throughout to apply your knowledge to real-life sustainability scenarios. This accessible and comprehensive account of Sustainability in the Hospitality Industry is essential reading for all students and future managers.

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