Strategic Writing for UX

2019-06-12 Computers

Author : Torrey Podmajersky
Release : 2019-06-12
Genre : Computers
Kind : eBook
Book Rating : 344/5 ( reviews)

GET EBOOK

Book Synopsis Strategic Writing for UX by : Torrey Podmajersky

Download or read book Strategic Writing for UX written by Torrey Podmajersky. This book was released on 2019-06-12. Available in PDF, EPUB and Kindle. Book excerpt: When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear

Strategic Writing for UX

2019-07 Computers

Author : Torrey Podmajersky
Release : 2019-07
Genre : Computers
Kind : eBook
Book Rating : 395/5 ( reviews)

GET EBOOK

Book Synopsis Strategic Writing for UX by : Torrey Podmajersky

Download or read book Strategic Writing for UX written by Torrey Podmajersky. This book was released on 2019-07. Available in PDF, EPUB and Kindle. Book excerpt: Learn how and why to write strategically for UX, using practical tools to build the foundational pieces for UX voice and UI text strategy. In this practical book, you'll learn how to use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. Each section begins with a purpose grounded in return on investment (ROI) and empathy. This book concludes with advice about prioritization and encouragement. You'll learn how to: Inform UI text decisions by creating voice and research methods for tie-breaking Increase product usability, completion, and conversion by applying UI text patterns Build customer confidence and retention by permeating the UX with a consistent brand experience Articulate the ROI of UX content to business stakeholders

UX Strategy

2015-05-20 Business & Economics

Author : Jaime Levy
Release : 2015-05-20
Genre : Business & Economics
Kind : eBook
Book Rating : 011/5 ( reviews)

GET EBOOK

Book Synopsis UX Strategy by : Jaime Levy

Download or read book UX Strategy written by Jaime Levy. This book was released on 2015-05-20. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Writing Is Designing

2020-01-14 Computers

Author : Michael J. Metts
Release : 2020-01-14
Genre : Computers
Kind : eBook
Book Rating : 608/5 ( reviews)

GET EBOOK

Book Synopsis Writing Is Designing by : Michael J. Metts

Download or read book Writing Is Designing written by Michael J. Metts. This book was released on 2020-01-14. Available in PDF, EPUB and Kindle. Book excerpt: Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human–centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and collaborate with your team. You'll see that writing is designing.

UX Strategy

2021-03-12 Business & Economics

Author : Jaime Levy
Release : 2021-03-12
Genre : Business & Economics
Kind : eBook
Book Rating : 40X/5 ( reviews)

GET EBOOK

Book Synopsis UX Strategy by : Jaime Levy

Download or read book UX Strategy written by Jaime Levy. This book was released on 2021-03-12. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. Define value propositions and validate target users through provisional personas and customer discovery techniques Explore marketplace opportunities by conducting competitive research and analysis Design experiments using rapid prototypes that are focused on the business model Conduct online user research to gain valuable insights quickly on any budget Test business ideas and validate marketing channels by running online advertising and landing page campaigns

Popular eBooks

Strategic Writing for UX

Strategic Writing for UX

UX Strategy

Writing Is Designing

UX Strategy

You may also like...