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Strategic Market Relationships

2007-05-21 Business & Economics
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Release : 2007-05-21
Genre : Business & Economics
Kind : eBook
Book Rating : 807/5 ( reviews)

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Book Synopsis Strategic Market Relationships by : Bill Donaldson

Download or read book Strategic Market Relationships written by Bill Donaldson. This book was released on 2007-05-21. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Market Relationships, 2nd Edition develops the reader’s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organisation. The new edition is being totally restructured in the light of teaching experience with the book and new research since it was published. Most of the existing content will still be there but presented in a new logic. Continues to map relationships from strategy to implementation Text more clearly divided into strategy and implementation parts Continues to focus on close relationships and on the management of relationships Continues with introductory case illustration and end of chapter teaching cases with many new ones All chapter updated with new research since the last publication Revamped chapter on relationship planning including a stronger focus on strategic choice and relationship development New chapter on relationship types/archetypes to develop on the theme of classification and the management of specific relationships New chapter on organizing relationships New chapter on people and relationships E-relationship chapter integrated into chapter on communication and dialogue in a relationship New chapter on channel relationships Chapter on relationship performance restructured around costs and value. Ethics and researching relationships expanded in the conclusion chapter

The Relationship Marketer

2009 handelsteknik
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Release : 2009
Genre : handelsteknik
Kind : eBook
Book Rating : 718/5 ( reviews)

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Book Synopsis The Relationship Marketer by : Søren Hougaard and Mogens Bjerre

Download or read book The Relationship Marketer written by Søren Hougaard and Mogens Bjerre. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Relationship Marketing

2013-11-01 Business & Economics
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Release : 2013-11-01
Genre : Business & Economics
Kind : eBook
Book Rating : 137/5 ( reviews)

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Book Synopsis Strategic Relationship Marketing by : Soren Hougaard

Download or read book Strategic Relationship Marketing written by Soren Hougaard. This book was released on 2013-11-01. Available in PDF, EPUB and Kindle. Book excerpt: There is more and more evidence that shows economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. This book encompasses strategical as well as operational points of view and gives a complete overview of strategic relationship marketing and the theoretical rationals and paradigms. The authors introduce the concept of relationship networks and discuss how to deal with the influence of relationship. Relationship marketing is dealt with as a real marketing discipline integrating economics, institutional factors, behavioral aspects and strategy.

Strategic Customer Management

2013-03-28 Business & Economics
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Release : 2013-03-28
Genre : Business & Economics
Kind : eBook
Book Rating : 411/5 ( reviews)

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Book Synopsis Strategic Customer Management by : Adrian Payne

Download or read book Strategic Customer Management written by Adrian Payne. This book was released on 2013-03-28. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.

Relationship Marketing

1993-05-21 Business & Economics
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Release : 1993-05-21
Genre : Business & Economics
Kind : eBook
Book Rating : 409/5 ( reviews)

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Book Synopsis Relationship Marketing by : Regis Mckenna

Download or read book Relationship Marketing written by Regis Mckenna. This book was released on 1993-05-21. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.

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