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Strategic Creativity

2022-06-01 Business & Economics
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Release : 2022-06-01
Genre : Business & Economics
Kind : eBook
Book Rating : 642/5 ( reviews)

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Book Synopsis Strategic Creativity by : Robin Landa

Download or read book Strategic Creativity written by Robin Landa. This book was released on 2022-06-01. Available in PDF, EPUB and Kindle. Book excerpt: The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time. This book contains what a CEO, CMO, manager, business owner, or client didn’t learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.

The Rx Factor: Strategic Creativity in Pharmaceutical Marketing

2009-01-01 Drugs
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Release : 2009-01-01
Genre : Drugs
Kind : eBook
Book Rating : 582/5 ( reviews)

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Book Synopsis The Rx Factor: Strategic Creativity in Pharmaceutical Marketing by : Pavan Choudary

Download or read book The Rx Factor: Strategic Creativity in Pharmaceutical Marketing written by Pavan Choudary. This book was released on 2009-01-01. Available in PDF, EPUB and Kindle. Book excerpt:

Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth

2015-08-07 Business & Economics
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Release : 2015-08-07
Genre : Business & Economics
Kind : eBook
Book Rating : 120/5 ( reviews)

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Book Synopsis Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth by : Bob Caporale

Download or read book Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth written by Bob Caporale. This book was released on 2015-08-07. Available in PDF, EPUB and Kindle. Book excerpt: A unique, inspiring guide to building business strategy from the president of Sequent Learning Network A key element of a successful business strategy is originality, which can only be fueled by creativity and intuition. Many business leaders are taught to develop strategies by analyzing case study after case study of other companies’ already implemented strategies, and using those studies as a framework for developing their own strategic plans. However, in order to develop truly great strategies, business leaders must learn to tap into their own creative process and develop actionable strategies based on their intuition and instincts. Creative Strategy Generation is a step-by-step guide to creating truly original and successful business strategies by tapping into one’s own creative potential. Modeled on Sequent Learning Network’s popular strategy building consultation program, the book uses compelling stories and examples drawn from music composition to show you how to produce your own “strategic masterpieces.”

Encyclopedia of Creativity

1999-08-02 Medical
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Release : 1999-08-02
Genre : Medical
Kind : eBook
Book Rating : 754/5 ( reviews)

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Book Synopsis Encyclopedia of Creativity by : Mark A. Runco

Download or read book Encyclopedia of Creativity written by Mark A. Runco. This book was released on 1999-08-02. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopaedia provides specific information and guidance for everyone who is searching for greater understanding and inspiration. Subjects include theories of creativity, techniques for enhancing creativity, individuals who have made contributions to creativity.

Creativity and Strategic Innovation Management

2017-03-27 Business & Economics
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Release : 2017-03-27
Genre : Business & Economics
Kind : eBook
Book Rating : 472/5 ( reviews)

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Book Synopsis Creativity and Strategic Innovation Management by : Malcolm Goodman

Download or read book Creativity and Strategic Innovation Management written by Malcolm Goodman. This book was released on 2017-03-27. Available in PDF, EPUB and Kindle. Book excerpt: Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and Dingli emphasise the importance of a strategic approach to management through fostering creative processes. Revised and updated for a second edition, this ground-breaking book now includes: A new section on contemporary themes in innovation management, such as the use of social media and sustainability. More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management. More international cases and real life examples. The book is also supported by a range of new tutor support materials. This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach by Goodman and Dingli also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.

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