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Strategic Communication Research in the Age of AI

2024-11-05 Business & Economics
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Release : 2024-11-05
Genre : Business & Economics
Kind : eBook
Book Rating : 875/5 ( reviews)

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Book Synopsis Strategic Communication Research in the Age of AI by : Young Joon Lim

Download or read book Strategic Communication Research in the Age of AI written by Young Joon Lim. This book was released on 2024-11-05. Available in PDF, EPUB and Kindle. Book excerpt: Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.

Competing in the Age of AI

2020-01-07 Business & Economics
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Release : 2020-01-07
Genre : Business & Economics
Kind : eBook
Book Rating : 630/5 ( reviews)

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Book Synopsis Competing in the Age of AI by : Marco Iansiti

Download or read book Competing in the Age of AI written by Marco Iansiti. This book was released on 2020-01-07. Available in PDF, EPUB and Kindle. Book excerpt: "a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.

Communicating Artificial Intelligence (AI)

2020-12-18 Language Arts & Disciplines
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Release : 2020-12-18
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 306/5 ( reviews)

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Book Synopsis Communicating Artificial Intelligence (AI) by : Seungahn Nah

Download or read book Communicating Artificial Intelligence (AI) written by Seungahn Nah. This book was released on 2020-12-18. Available in PDF, EPUB and Kindle. Book excerpt: Despite increasing scholarly attention to artificial intelligence (AI), studies at the intersection of AI and communication remain ripe for exploration, including investigations of the social, political, cultural, and ethical aspects of machine intelligence, interactions among agents, and social artifacts. This book tackles these unexplored research areas with special emphasis on conditions, components, and consequences of cognitive, attitudinal, affective, and behavioural dimensions toward communication and AI. In doing so, this book epitomizes communication, journalism and media scholarship on AI and its social, political, cultural, and ethical perspectives. Topics vary widely from interactions between humans and robots through news representation of AI and AI-based news credibility to privacy and value toward AI in the public sphere. Contributors from such countries as Brazil, Netherland, South Korea, Spain, and United States discuss important issues and challenges in AI and communication studies. The collection of chapters in the book considers implications for not only theoretical and methodological approaches, but policymakers and practitioners alike. The chapters in this book were originally published as a special issue of Communication Studies.

Organizational Communication in the Digital Era

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Book Rating : 078/5 ( reviews)

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Book Synopsis Organizational Communication in the Digital Era by : Martin N. Ndlela

Download or read book Organizational Communication in the Digital Era written by Martin N. Ndlela. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:

Communicating Artificial Intelligence (AI)

2020-12-28 Language Arts & Disciplines
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Release : 2020-12-28
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 268/5 ( reviews)

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Book Synopsis Communicating Artificial Intelligence (AI) by : Seungahn Nah

Download or read book Communicating Artificial Intelligence (AI) written by Seungahn Nah. This book was released on 2020-12-28. Available in PDF, EPUB and Kindle. Book excerpt: Despite increasing scholarly attention to artificial intelligence (AI), studies at the intersection of AI and communication remain ripe for exploration, including investigations of the social, political, cultural, and ethical aspects of machine intelligence, interactions among agents, and social artifacts. This book tackles these unexplored research areas with special emphasis on conditions, components, and consequences of cognitive, attitudinal, affective, and behavioural dimensions toward communication and AI. In doing so, this book epitomizes communication, journalism and media scholarship on AI and its social, political, cultural, and ethical perspectives. Topics vary widely from interactions between humans and robots through news representation of AI and AI-based news credibility to privacy and value toward AI in the public sphere. Contributors from such countries as Brazil, Netherland, South Korea, Spain, and United States discuss important issues and challenges in AI and communication studies. The collection of chapters in the book considers implications for not only theoretical and methodological approaches, but policymakers and practitioners alike. The chapters in this book were originally published as a special issue of Communication Studies.

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