Strategic Communication at Work

2018-03-22 Business & Economics

Author : Diane Lennard
Release : 2018-03-22
Genre : Business & Economics
Kind : eBook
Book Rating : 096/5 ( reviews)

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Book Synopsis Strategic Communication at Work by : Diane Lennard

Download or read book Strategic Communication at Work written by Diane Lennard. This book was released on 2018-03-22. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communication—one-on-one, small group, and large group—to achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility. Lennard presents the IMPACT Paradigm—Intending, Messaging, Presence, Attending, Connecting, and Together—in the first part of the book explaining the benefits of using a single framework for all strategic communication. The second part illustrates how to apply these principles and approach interactions with a purposeful mindset, express ideas congruently, and connect with others. The third part offers curated exercises for practicing communication skills, along with specific ways to integrate the paradigm into everyday communication interactions. The text’s clear and practical approach will appeal to graduate students of business communication, as well as instructors and professionals interested in improving their communication skills.

Engaging Employees through Strategic Communication

2021-10-01 Business & Economics

Author : Mark Dollins
Release : 2021-10-01
Genre : Business & Economics
Kind : eBook
Book Rating : 947/5 ( reviews)

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Book Synopsis Engaging Employees through Strategic Communication by : Mark Dollins

Download or read book Engaging Employees through Strategic Communication written by Mark Dollins. This book was released on 2021-10-01. Available in PDF, EPUB and Kindle. Book excerpt: Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.

Strategic Communication

2020-09-28 Business & Economics

Author : Jane Johnston
Release : 2020-09-28
Genre : Business & Economics
Kind : eBook
Book Rating : 368/5 ( reviews)

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Book Synopsis Strategic Communication by : Jane Johnston

Download or read book Strategic Communication written by Jane Johnston. This book was released on 2020-09-28. Available in PDF, EPUB and Kindle. Book excerpt: Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations.

Strategic Communication at Work

2016-07-18

Author : Timothy Gary PLAX
Release : 2016-07-18
Genre :
Kind : eBook
Book Rating : 788/5 ( reviews)

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Book Synopsis Strategic Communication at Work by : Timothy Gary PLAX

Download or read book Strategic Communication at Work written by Timothy Gary PLAX. This book was released on 2016-07-18. Available in PDF, EPUB and Kindle. Book excerpt:

Organizational Change

2011-03-21 Language Arts & Disciplines

Author : Laurie Lewis
Release : 2011-03-21
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 352/5 ( reviews)

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Book Synopsis Organizational Change by : Laurie Lewis

Download or read book Organizational Change written by Laurie Lewis. This book was released on 2011-03-21. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation Winner of the 2011 Organizational Communication NCA Division Book of the Year

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