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Strategic Brand Management for B2B Markets

2010-11-10 Business & Economics
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Release : 2010-11-10
Genre : Business & Economics
Kind : eBook
Book Rating : 222/5 ( reviews)

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Book Synopsis Strategic Brand Management for B2B Markets by : Sharad Sarin

Download or read book Strategic Brand Management for B2B Markets written by Sharad Sarin. This book was released on 2010-11-10. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India—Tata, Larsen & Toubro and Infosys—the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success.

B2B Brand Management

2006-09-22 Business & Economics
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Release : 2006-09-22
Genre : Business & Economics
Kind : eBook
Book Rating : 296/5 ( reviews)

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Book Synopsis B2B Brand Management by : Philip Kotler

Download or read book B2B Brand Management written by Philip Kotler. This book was released on 2006-09-22. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

Strategic Brand Management for B2B Markets

2010 Brand name products
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Author :
Release : 2010
Genre : Brand name products
Kind : eBook
Book Rating : 271/5 ( reviews)

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Book Synopsis Strategic Brand Management for B2B Markets by : Sharad Sarin

Download or read book Strategic Brand Management for B2B Markets written by Sharad Sarin. This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India--Tata, Larsen & Toubro and Infosys--the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Mark.

Developing Insights on Branding in the B2B Context

2018-08-09 Business & Economics
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Release : 2018-08-09
Genre : Business & Economics
Kind : eBook
Book Rating : 778/5 ( reviews)

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Book Synopsis Developing Insights on Branding in the B2B Context by : Nikolina Koporcic

Download or read book Developing Insights on Branding in the B2B Context written by Nikolina Koporcic. This book was released on 2018-08-09. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.

Strategic Brand Management for B2B Markets

2010
Download Strategic Brand Management for B2B Markets PDF Online Free

Author :
Release : 2010
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Strategic Brand Management for B2B Markets by :

Download or read book Strategic Brand Management for B2B Markets written by . This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt:

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