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Stories That Sell

2008-04 Business report writing
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Release : 2008-04
Genre : Business report writing
Kind : eBook
Book Rating : 008/5 ( reviews)

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Book Synopsis Stories That Sell by : Casey Hibbard

Download or read book Stories That Sell written by Casey Hibbard. This book was released on 2008-04. Available in PDF, EPUB and Kindle. Book excerpt: "The first book on capturing and using customer stories to grow your business or cause. Introduces a proven process for leveraging your current successes into new sales. Learn success-story marketing best practices from author Casey Hibbard, leading expert on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits"--Page 4 of cover

Seven Stories Every Salesperson Must Tell

2018-08-28 Business & Economics
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Release : 2018-08-28
Genre : Business & Economics
Kind : eBook
Book Rating : 973/5 ( reviews)

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Book Synopsis Seven Stories Every Salesperson Must Tell by : Mike Adams

Download or read book Seven Stories Every Salesperson Must Tell written by Mike Adams. This book was released on 2018-08-28. Available in PDF, EPUB and Kindle. Book excerpt: How do the best salespeople connect, influence and persuade? With stories. 'Seven Stories Every Salesperson Must Tell' takes you on a high-stakes sales journey, using stories to establish rapport and trust, deliver insight, inspire action and close the deal, and in doing so win new friends and collaborators. When you share purposeful stories in your client conversations, you'll create more new business than you thought possible. Sharing more than 50 stories from around the world, Mike draws on his diverse international sales career to teach and demonstrate the power of storytelling -- from first hello to signed contract. You'll learn stories to help you: Establish rapport and trust Present challenging insights Differentiate your solution Share your company values Unstick negotiation stand-offs Create better business outcomes. This book will change the way you think about selling. Rather than seeing your role as that of a transactional deal closer, you'll become a story master, creating new stories for your clients.

Sell Your Story to Hollywood

2016-10-01
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Release : 2016-10-01
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Kind : eBook
Book Rating : 875/5 ( reviews)

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Book Synopsis Sell Your Story to Hollywood by : Kenneth Atchity

Download or read book Sell Your Story to Hollywood written by Kenneth Atchity. This book was released on 2016-10-01. Available in PDF, EPUB and Kindle. Book excerpt: This little book aims to help you figure out how to get your story told on big screens or small. It offers nearly thirty years of observation of how things happen in the business of entertainment. Dr. Ken Atchity's Hollywood experience ranges from writing to managing to producing; he's seen Hollywood from nearly every angle.

Lead with a Story

2012 Business & Economics
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Release : 2012
Genre : Business & Economics
Kind : eBook
Book Rating : 303/5 ( reviews)

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Book Synopsis Lead with a Story by : Paul Smith

Download or read book Lead with a Story written by Paul Smith. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

How To Write And Sell Great Short Stories

2011-12-09 Language Arts & Disciplines
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Release : 2011-12-09
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 625/5 ( reviews)

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Book Synopsis How To Write And Sell Great Short Stories by : Linda M. James

Download or read book How To Write And Sell Great Short Stories written by Linda M. James. This book was released on 2011-12-09. Available in PDF, EPUB and Kindle. Book excerpt: How to create characters who are more real than your family and friends? How to make these characters speak with their own dialogue, not yours? How to create vivid locations that readers can actually see? How to create such intriguing plots that readers are desperate to carry on reading? How to be really creative with words? You don’t? Then you need to buy this invaluable book. It will not only teach you fascinating story-telling techniques, but how to market your polished short stories once they are written so that they sell worldwide!

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