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Statistics for Marketing and Consumer Research

2008-05-22 Business & Economics
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Release : 2008-05-22
Genre : Business & Economics
Kind : eBook
Book Rating : 014/5 ( reviews)

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Book Synopsis Statistics for Marketing and Consumer Research by : Mario Mazzocchi

Download or read book Statistics for Marketing and Consumer Research written by Mario Mazzocchi. This book was released on 2008-05-22. Available in PDF, EPUB and Kindle. Book excerpt: Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling

Statistical Methods in Food and Consumer Research

2008-12-01 Technology & Engineering
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Release : 2008-12-01
Genre : Technology & Engineering
Kind : eBook
Book Rating : 330/5 ( reviews)

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Book Synopsis Statistical Methods in Food and Consumer Research by : Maximo C. Gacula Jr.

Download or read book Statistical Methods in Food and Consumer Research written by Maximo C. Gacula Jr.. This book was released on 2008-12-01. Available in PDF, EPUB and Kindle. Book excerpt: Statistical Methods in Food and Consumer Research, Second Edition, continues to be the only book to focus solely on the statistical techniques used in sensory testing of foods, pharmaceuticals, cosmetics, and other consumer products. This new edition includes the most recent applications of statistical methods, and features significant updates as well as two new chapters. Covering the application of techniques including R-index, the Bayesian approach for sensory differences tests, and preference mapping in addition to several other methodologies, this is the comprehensive reference needed by those studying sensory evaluation and applied statistics in agriculture and biological sciences. Research professionals working with food, beverages, healthcare, cosmetics, and other related areas will find the book a valuable guide to the variety of statistical methods available. Provides comprehensive coverage of statistical techniques in sensory testing Includes data compiled from real-world experiments Covers the latest in data interpretation and analysis Addresses key methods such as R-index, Thursonian Discriminal Distances, group sequential tests, beta-binomial tests, sensory difference and similarity tests, just-about-right data, signal-to-noise ratio, analysis of cosmetic data, Descriptive Analysis, claims substantiation and preference mapping

R for Marketing Research and Analytics

2015-03-25 Business & Economics
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Release : 2015-03-25
Genre : Business & Economics
Kind : eBook
Book Rating : 351/5 ( reviews)

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Book Synopsis R for Marketing Research and Analytics by : Chris Chapman

Download or read book R for Marketing Research and Analytics written by Chris Chapman. This book was released on 2015-03-25. Available in PDF, EPUB and Kindle. Book excerpt: This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.

Marketing Analytics

2021-11-01 Business & Economics
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Release : 2021-11-01
Genre : Business & Economics
Kind : eBook
Book Rating : 719/5 ( reviews)

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Book Synopsis Marketing Analytics by : José Marcos Carvalho de Mesquita

Download or read book Marketing Analytics written by José Marcos Carvalho de Mesquita. This book was released on 2021-11-01. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises that require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics by means of SPSS in marketing and consumer research. Finally, there is a list of articles employing the technique that can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real data sets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes. Professionals are invited to use the book to select and use the appropriate analytics for their specific context.

Market Research and Statistics

2010 Informationssøgning
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Release : 2010
Genre : Informationssøgning
Kind : eBook
Book Rating : 694/5 ( reviews)

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Book Synopsis Market Research and Statistics by : Poul K. Faarup

Download or read book Market Research and Statistics written by Poul K. Faarup. This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt:

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