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Author : LEORA. FRIDMAN
Release : 2022-12
Genre :
Kind : eBook
Book Rating : 964/5 ( reviews)
Book Synopsis Static Palace by : LEORA. FRIDMAN
Download or read book Static Palace written by LEORA. FRIDMAN. This book was released on 2022-12. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Raouf Ahmad Rather
Release : 2023-10-13
Genre : Business & Economics
Kind : eBook
Book Rating : 017/5 ( reviews)
Book Synopsis Brand Co-Creation Tourism Research by : Raouf Ahmad Rather
Download or read book Brand Co-Creation Tourism Research written by Raouf Ahmad Rather. This book was released on 2023-10-13. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation. This new volume provides an enlightening perspective on brand co-creation, brand management, and branding through contemporary conceptual discussions and empirical research studies from thought leaders. Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measurements, strategies, and metrics for capturing and measuring brand co-creation and highlights best practices in implementing brand management marketing strategies. Starting with a basic understanding of brand (value) co-creation, the volume then explores deeper by defining the concept, describing the ways to measure it, and providing several strategies to capitalize on it. The authors emphasize the interrelationship of these concepts and how they manage brand co-creation. The book illustrates the concepts with examples from around the globe. Topics cover the impact of social media on brand co-creation during the COVID-19 outbreak in the tourism industry, co-branding emerging tourist destinations, analysis of the content of hotel websites, creating better customer value, brand co-creation in e-sports gaming events, post-COVID-19 educational tourism, and more. The volume also presents a chapter on the state-ofthe-art role of augmented reality and virtual reality in improving the customer experience. A synthesis of a decade-long effort in brand co-creation, the book will be valuable to academics, practitioners, consultants, destination management organizations (DMOs), and managers looking to improve brand co-creation pre-, during-, and post-pandemics.
Author : Naguib Mahfouz
Release : 2016-06-15
Genre : Fiction
Kind : eBook
Book Rating : 027/5 ( reviews)
Book Synopsis The Cairo Trilogy by : Naguib Mahfouz
Download or read book The Cairo Trilogy written by Naguib Mahfouz. This book was released on 2016-06-15. Available in PDF, EPUB and Kindle. Book excerpt: Nobel Prize-winner Naguib Mahfouz’s magnificent epic trilogy of colonial Egypt—Palace Walk, Palace of Desire, and Sugar Street—together for the first time in one beautiful hardcover volume. The masterwork of the Nobel Prize-winning author, the three novels of The Cairo Trilogy trace three generations of the family of tyrannical patriarch Al-Sayyid Ahmad Abd al-Jawad, who rules his household with a strict hand while living a secret life of self-indulgence. Palace Walk introduces us to his gentle, oppressed wife, Amina, his cloistered daughters, Aisha and Khadija, and his three sons–the tragic and idealistic Fahmy, the dissolute hedonist Yasin, and the soul-searching intellectual Kamal. Al-Sayyid Ahmad’s rebellious children struggle to move beyond his domination in Palace of Desire, as the world around them opens to the currents of modernity and political and domestic turmoil brought by the 1920s. Sugar Street brings Mahfouz’s vivid tapestry of an evolving Egypt to a dramatic climax as the aging patriarch sees one grandson become a Communist, one a Muslim fundamentalist, and one the lover of a powerful politician. Throughout the trilogy, the family’s trials mirror those of their turbulent country during the years spanning the two World Wars, as change comes to a society that has resisted it for centuries. Filled with compelling drama, earthy humor, and remarkable insight, “The Cairo Trilogy extends our knowledge of life; it also confirms it” (The Boston Globe). Everyman's Library pursues the highest production standards, printing on acid-free cream-colored paper, with full-cloth cases with two-color foil stamping, decorative endpapers, silk ribbon markers, European-style half-round spines, and a full-color illustrated jacket. Contemporary Classics include an introduction, a select bibliography, and a chronology of the author's life and times.
Author : Laurie Nussdorfer
Release : 2023-12-14T17:35:00+01:00
Genre : History
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis City of Men by : Laurie Nussdorfer
Download or read book City of Men written by Laurie Nussdorfer. This book was released on 2023-12-14T17:35:00+01:00. Available in PDF, EPUB and Kindle. Book excerpt: This is the untold story of the men who fed, dressed, protected and advised the cardinals and great nobles of Baroque Rome. Against the background of demographic crisis and a Europe gripped by plague, war and famine, the papal capital lured ambitious gentlemen and hungry commoners to work in service. Mirroring a city where men far outnumbered women, elite households provided jobs for thousands of male immigrants from all over Italy and beyond. Footmen, secretaries, stable boys, cooks and accountants composed an all-male world that fit awkwardly within the paradigm of early modern patriarchy. A gender ideology dependent on the idea that men were innately superior to women had to navigate a society without women and justify the subordination of most men to the few. Rigid domestic hierarchies imposed by employers and implemented by gentlemen servants yielded only the barest subsistence to the robust but unskilled majority. The vagaries of the patron-client relationship doomed even the gentlemen to insecurity. In this context the streets, churches and squares of Rome offered richer, if sometimes dangerous, opportunities than the palaces to enjoy masculine privilege and the experience of egalitarian fraternity. This book mobilizes census records, trials, family account books and household manuals to show both the contradictions and the tenacity of patriarchy in a city of men.
Author : United States. Bureau of Land Management
Release : 1989
Genre : Land use
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Baker Resource Management Plan by : United States. Bureau of Land Management
Download or read book Baker Resource Management Plan written by United States. Bureau of Land Management. This book was released on 1989. Available in PDF, EPUB and Kindle. Book excerpt:
