Stage (Not Age)

2022-06-14 Business & Economics

Author : Susan Wilner Golden
Release : 2022-06-14
Genre : Business & Economics
Kind : eBook
Book Rating : 48X/5 ( reviews)

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Book Synopsis Stage (Not Age) by : Susan Wilner Golden

Download or read book Stage (Not Age) written by Susan Wilner Golden. This book was released on 2022-06-14. Available in PDF, EPUB and Kindle. Book excerpt: The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty. In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. Nearly everywhere in the world, people over sixty are the fastest-growing age group. Longevity presents an opportunity that companies need to develop a strategy for. Estimates put the global market for this demographic at a whopping $22 trillion across every industry you can imagine. Entertainment, travel, education, health care, housing, transportation, consumer goods and services, product design, tech, financial services, and many others will benefit, but only if marketers unlearn what they think they know about this growing population. The key is to stop thinking of older adults as one market. Stage (Not Age) is the concise guide to helping companies understand that people over sixty are a deeply diverse population. They're traveling through different life stages and therefore want and need different products and services. This book helps you reset your understanding of what an "old person" is. It demonstrates how three people, all seventy years old, may not even be in the same market segment. It identifies the systemic barriers to entering this market and provides ways to overcome them. And it shares the best practices of companies that have successfully shifted to a Stage (Not Age) mentality. This practical guide prepares companies and marketers for an inevitable shift they can't ignore.

The 100-Year Life

2020-05-28 Self-Help

Author : Lynda Gratton
Release : 2020-05-28
Genre : Self-Help
Kind : eBook
Book Rating : 84X/5 ( reviews)

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Book Synopsis The 100-Year Life by : Lynda Gratton

Download or read book The 100-Year Life written by Lynda Gratton. This book was released on 2020-05-28. Available in PDF, EPUB and Kindle. Book excerpt: What will your 100-year life look like? A new edition of the international bestseller, featuring a new preface 'Brilliant, timely, original, well written and utterly terrifying' Niall Ferguson Does the thought of working for 60 or 70 years fill you with dread? Or can you see the potential for a more stimulating future as a result of having so much extra time? Many of us have been raised on the traditional notion of a three-stage approach to our working lives: education, followed by work and then retirement. But this well-established pathway is already beginning to collapse – life expectancy is rising, final-salary pensions are vanishing, and increasing numbers of people are juggling multiple careers. Whether you are 18, 45 or 60, you will need to do things very differently from previous generations and learn to structure your life in completely new ways. The 100-Year Life is here to help. Drawing on the unique pairing of their experience in psychology and economics, Lynda Gratton and Andrew J. Scott offer a broad-ranging analysis as well as a raft of solutions, showing how to rethink your finances, your education, your career and your relationships and create a fulfilling 100-year life. · How can you fashion a career and life path that defines you and your values and creates a shifting balance between work and leisure? · What are the most effective ways of boosting your physical and mental health over a longer and more dynamic lifespan? · How can you make the most of your intangible assets – such as family and friends – as you build a productive, longer life? · In a multiple-stage life how can you learn to make the transitions that will be so crucial and experiment with new ways of living, working and learning? Shortlisted for the FT/McKinsey Business Book of the Year Award and featuring a new preface, The 100-Year Life is a wake-up call that describes what to expect and considers the choices and options that you will face. It is also fundamentally a call to action for individuals, politicians, firms and governments and offers the clearest demonstration that a 100-year life can be a wonderful and inspiring one.

Disrupt Aging

2016-04-05 Family & Relationships

Author : Jo Ann Jenkins
Release : 2016-04-05
Genre : Family & Relationships
Kind : eBook
Book Rating : 766/5 ( reviews)

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Book Synopsis Disrupt Aging by : Jo Ann Jenkins

Download or read book Disrupt Aging written by Jo Ann Jenkins. This book was released on 2016-04-05. Available in PDF, EPUB and Kindle. Book excerpt: This book "sets out to change the current conversation about what it means to get older. In it, Jenkins chronicles her own journey, as well as those of others who are making their mark as disrupters, to show readers how we can all be active, financially unburdened, and happy as we get older. It's [a] ... narrative that touches on all the important issues facing people 50+ today, from caregiving and mindful living to building age-friendly communities and attaining financial freedom"--

This Chair Rocks

2019-03-05 Self-Help

Author : Ashton Applewhite
Release : 2019-03-05
Genre : Self-Help
Kind : eBook
Book Rating : 489/5 ( reviews)

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Book Synopsis This Chair Rocks by : Ashton Applewhite

Download or read book This Chair Rocks written by Ashton Applewhite. This book was released on 2019-03-05. Available in PDF, EPUB and Kindle. Book excerpt: “Wow. This book totally rocks. It arrived on a day when I was in deep confusion and sadness about my age. Everything about it, from my invisibility to my neck. Within four or five wise, passionate pages, I had found insight, illumination, and inspiration. I never use the word empower, but this book has empowered me.” —Anne Lamott, New York Times bestselling author Author, activist, and TED speaker Ashton Applewhite has written a rousing manifesto calling for an end to discrimination and prejudice on the basis of age. In our youth obsessed culture, we’re bombarded by media images and messages about the despairs and declines of our later years. Beauty and pharmaceutical companies work overtime to convince people to purchase products that will retain their youthful appearance and vitality. Wrinkles are embarrassing. Gray hair should be colored and bald heads covered with implants. Older minds and bodies are too frail to keep up with the pace of the modern working world and olders should just step aside for the new generation. Ashton Applewhite once held these beliefs too until she realized where this prejudice comes from and the damage it does. Lively, funny, and deeply researched, This Chair Rocks traces her journey from apprehensive boomer to pro-aging radical, and in the process debunks myth after myth about late life. Explaining the roots of ageism in history and how it divides and debases, Applewhite examines how ageist stereotypes cripple the way our brains and bodies function, looks at ageism in the workplace and the bedroom, exposes the cost of the all-American myth of independence, critiques the portrayal of elders as burdens to society, describes what an all-age-friendly world would look like, and offers a rousing call to action. It’s time to create a world of age equality by making discrimination on the basis of age as unacceptable as any other kind of bias. Whether you’re older or hoping to get there, this book will shake you by the shoulders, cheer you up, make you mad, and change the way you see the rest of your life. Age pride!

Appleblossom the Possum

2016-08-02 Juvenile Fiction

Author : Holly Goldberg Sloan
Release : 2016-08-02
Genre : Juvenile Fiction
Kind : eBook
Book Rating : 808/5 ( reviews)

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Book Synopsis Appleblossom the Possum by : Holly Goldberg Sloan

Download or read book Appleblossom the Possum written by Holly Goldberg Sloan. This book was released on 2016-08-02. Available in PDF, EPUB and Kindle. Book excerpt: Fans of E.B. White and Dick King-Smith will adore this heartwarming and funny animal adventure by the award-winning author of New York Times Bestseller Counting by 7s Mama has trained up her baby possums in the ways of their breed, and now it’s time for all of them—even little Appleblossom—to make their way in the world. Appleblossom knows the rules: she must never be seen during the day, and she must avoid cars, humans, and the dreaded hairies (sometimes known as dogs). Even so, Appleblossom decides to spy on a human family—and accidentally falls down their chimney! The curious Appleblossom, her faithful brothers—who launch a hilarious rescue mission—and even the little girl in the house have no idea how fascinating the big world can be. But they're about to find out! With dynamic illustrations, a tight-knit family, and a glimpse at the world from a charming little marsupial's point of view, this cozy animal story is a perfect read-aloud and a classic in the making.

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Stage (Not Age)

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