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Sport, Culture and Advertising

2004-11-10 Business & Economics
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Release : 2004-11-10
Genre : Business & Economics
Kind : eBook
Book Rating : 803/5 ( reviews)

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Book Synopsis Sport, Culture and Advertising by : Steven J. Jackson

Download or read book Sport, Culture and Advertising written by Steven J. Jackson. This book was released on 2004-11-10. Available in PDF, EPUB and Kindle. Book excerpt: Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.

Sport, Advertising and Global Promotional Culture

2018-01-15
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Release : 2018-01-15
Genre :
Kind : eBook
Book Rating : 994/5 ( reviews)

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Book Synopsis Sport, Advertising and Global Promotional Culture by : Steve Jackson

Download or read book Sport, Advertising and Global Promotional Culture written by Steve Jackson. This book was released on 2018-01-15. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the unique and mutually influential relationship between sport, culture and advertising. It argues that under the current paradigm of capitalism we are being transformed to think, act and live as consumers rather than as citizens. Consequently, we are engaged in an unsustainable pursuit of happiness through consumption which is not only changing our sense of identity but is impacting on our very existence. Real case studies are used to illustrate how corporations and advertising agencies are now excavating culture to find new, sacred and often shocking themes in order to attract our attention amidst the noise and imagery that clutters our cultural and sporting landscapes.

Sport, Culture & Media

2003-12-01 Sports & Recreation
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Release : 2003-12-01
Genre : Sports & Recreation
Kind : eBook
Book Rating : 759/5 ( reviews)

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Book Synopsis Sport, Culture & Media by : Rowe, David

Download or read book Sport, Culture & Media written by Rowe, David. This book was released on 2003-12-01. Available in PDF, EPUB and Kindle. Book excerpt: Examining the ways in which media sport has insinuated itself into contemporary everyday life, this book traces the rise of the sports media and the economic and political influences on and implications of the media sports cultural complex.

Sport, Culture and Advertising

2005 Advertising
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Release : 2005
Genre : Advertising
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Sport, Culture and Advertising by :

Download or read book Sport, Culture and Advertising written by . This book was released on 2005. Available in PDF, EPUB and Kindle. Book excerpt:

Sport, Culture and Society

2006-04-18 Social Science
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Release : 2006-04-18
Genre : Social Science
Kind : eBook
Book Rating : 639/5 ( reviews)

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Book Synopsis Sport, Culture and Society by : Grant Jarvie

Download or read book Sport, Culture and Society written by Grant Jarvie. This book was released on 2006-04-18. Available in PDF, EPUB and Kindle. Book excerpt: This exciting, accessible introduction to the field of Sports Studies is the most comprehensive guide yet to the relationships between sport, culture and society. Taking an international perspective, Sport, Culture and Society provides students with the insight they need to think critically about the nature of sport, and includes: a clear and comprehensive structure unrivalled coverage of the history, culture, media, sociology, politics and anthropology of sport coverage of core topics and emerging areas extensive original research and new case study material. The book offers a full range of features to help guide students and lecturers, including essay topics, seminar questions, key definitions, extracts from primary sources, extensive case studies, and guides to further reading. Sport, Culture and Society represents both an important course resource for students of sport and also sets a new agenda for the social scientific study of sport.

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