1# Library to Find Best eBook for Read
Author : Gini Dietrich
Release : 2014
Genre : Business & Economics
Kind : eBook
Book Rating : 86X/5 ( reviews)
Book Synopsis Spin Sucks by : Gini Dietrich
Download or read book Spin Sucks written by Gini Dietrich. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Author : Gini Dietrich
Release : 2012-04-24
Genre : Business & Economics
Kind : eBook
Book Rating : 541/5 ( reviews)
Book Synopsis Marketing in the Round by : Gini Dietrich
Download or read book Marketing in the Round written by Gini Dietrich. This book was released on 2012-04-24. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Author : Melissa Agnes
Release : 2018
Genre : Crisis management
Kind : eBook
Book Rating : 132/5 ( reviews)
Book Synopsis Crisis Ready by : Melissa Agnes
Download or read book Crisis Ready written by Melissa Agnes. This book was released on 2018. Available in PDF, EPUB and Kindle. Book excerpt: Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don't occur--and even if they do, they're instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill. No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you.
Author : G. Clayton Stoldt
Release : 2020-10-02
Genre : Business & Economics
Kind : eBook
Book Rating : 39X/5 ( reviews)
Book Synopsis Sport Public Relations by : G. Clayton Stoldt
Download or read book Sport Public Relations written by G. Clayton Stoldt. This book was released on 2020-10-02. Available in PDF, EPUB and Kindle. Book excerpt: Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The author team brings together significant professional and educational backgrounds in sport public relations to offer an engaging look at the full range of public relations functions. Readers will learn the importance of consistent brand communication and how to manage organizational relationships, both internal and external, to attain key strategic goals. The thorough coverage of the field is built around three common themes: Public relations is a managerial function focused on advancing the brand and engaging key stakeholders. The communications environment is continuously evolving. Community relations, employee relations, and donor relations are as critical as media relations within the sport industry. Woven throughout these themes are public relations theories applied in sport-specific contexts to help students further understand the complexity of the sport communication ecosystem. Throughout the book, there is guidance for practical application, including samples of public relations materials such as news releases and employee newsletters. Be Your Own Media sidebars highlight how sport organizations are proactively telling their stories across various media platforms. New to this edition, case studies and discussion questions serve as a foundation for additional learning. Other updates include the following: Discussion of engaging key publics through social media and other forms of digital media—such as blogs, podcasts, virtual fan communities, and video—as well as approaches to developing content, metrics for measuring success, and skills for managing media in sport An examination of customer experience (CX) and how to enhance those relationships by defining customer touch points and mapping the customer journey Considerations for social media usage during crisis communication, with modern examples of effective and ineffective ways prominent sport entities have managed recent crises Also new to the third edition are related online learning aids delivered through HKPropel and designed to generate discussion and highlight the opportunities and challenges that exist in sport public relations. Commentary on current topics is accompanied by links to associated content, discussion questions, and applied learning activities to promote engaged student learning. A live Twitter feed for specific hashtags within HKPropel ensures regular updates. With Sport Public Relations, Third Edition, students will better understand the various demands of the field and learn to successfully and proactively develop consistent communication and stronger relationships between sport organizations and their key publics. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Author : Denis Leary
Release : 2018-09-18
Genre : Humor
Kind : eBook
Book Rating : 741/5 ( reviews)
Book Synopsis Why We Don't Suck by : Denis Leary
Download or read book Why We Don't Suck written by Denis Leary. This book was released on 2018-09-18. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the bestselling Why We Suck comes a searing comic look at these divisive times, skewering liberals and conservatives alike with a signature dose of sarcasm and common sense. In an America so gluten-free that a box of jelly donuts is now a bigger threat than Vladimir Putin, where college kids are more afraid of Ann Coulter than HIV, it’s time for someone to stand up and make us all smell the covfefe. Dr. Denis Leary is that guy. With Why We DON’T Suck: And How All of Us Need to Stop Being Such Partisan Little Bitches, Denis is on a devoted mission to #MakeAmericaLaughAgain. Using the clamorous political atmosphere as a starting point, he takes a bipartisan look at the topics we all hold so dear to our patriotic hearts—including family, freedom, and the seemingly endless search for fame and diet vodka. Denis will answer important questions like: When will Hillary blame herself? Why does Beyoncé think he’s Bryan Adams? And why doesn’t he follow the millennial lead and post pictures of his food on social media? (Spoiler alert: He’s too busy actually eating it.) Not that Denis has anything against millennials: “When it comes to science, math, and technological advances, this generation has done more in three and a half decades than any other age group in history. What did my generation do? Cocaine and quaaludes mostly. With a side order of really stupid haircuts.” Dr. Leary is here to remind us of what truly makes America great, even though we’re #7 on the most recent list of Best Countries to Live In. Which may sound bad but means we still make the playoffs.
