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Author : Sven Grampp
Release :
Genre :
Kind : eBook
Book Rating : 718/5 ( reviews)
Book Synopsis Space Race Television by : Sven Grampp
Download or read book Space Race Television written by Sven Grampp. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Allen
Release : 2009-06-17
Genre : Performing Arts
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Live from the Moon by : Michael Allen
Download or read book Live from the Moon written by Michael Allen. This book was released on 2009-06-17. Available in PDF, EPUB and Kindle. Book excerpt: This is the first comprehensive exploration of the role played by film and television systems in enabling these feats of interplanetary exploration to be witnessed by audiences of hundreds of millions of people.
Author :
Release : 2020-06-15
Genre :
Kind : eBook
Book Rating : 934/5 ( reviews)
Book Synopsis Remembering the Space Race with Walter Cronkite by :
Download or read book Remembering the Space Race with Walter Cronkite written by . This book was released on 2020-06-15. Available in PDF, EPUB and Kindle. Book excerpt: In the 1960s and early 1970s there was an extraordinary interplay between television journalism and our national space program to reach the Moon. The space program provided a well-organized succession of spectaculars, and television news provided the crucial means to bring this historic epoch to a global audience. In the context of the Cold War and competition with the Soviets, the space launches and the TV coverage took on special urgency. In a remarkable evening at the Smithsonian National Air and Space Museum in Washington, DC, a panel of network news executives and NASA officials gathered to discuss how NASA and the networks collaborated to present the space race for their mutual benefit and for American national interests; sharing their personal stories and recollections. The panel was led by Walter Cronkite, the former CBS news anchor and featured Joel Banow and Robert Wussler representing CBS special events, James Kitchell, the NBC executive producer responsible for covering space activities, and Julian Scheer, a newspaper reporter who served as the head of NASA public relations during the Apollo Moon landing era. Dr. Martin Collins, a space historian at the Smithsonian, served as moderator. What follows is a transcript of an intimate conversation among these men, exclusively documented by the publisher of the history journal, "Quest: The History of Spaceflight Quarterly," along with rare images provided by NASA and the CBS News Archives.
Author : David Meerman Scott
Release : 2014-02-28
Genre : Science
Kind : eBook
Book Rating : 961/5 ( reviews)
Book Synopsis Marketing the Moon by : David Meerman Scott
Download or read book Marketing the Moon written by David Meerman Scott. This book was released on 2014-02-28. Available in PDF, EPUB and Kindle. Book excerpt: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.
Author : Douglas Brinkley
Release : 2019-04-02
Genre : History
Kind : eBook
Book Rating : 086/5 ( reviews)
Book Synopsis American Moonshot by : Douglas Brinkley
Download or read book American Moonshot written by Douglas Brinkley. This book was released on 2019-04-02. Available in PDF, EPUB and Kindle. Book excerpt: Instant New York Times Bestseller As the fiftieth anniversary of the first lunar landing approaches, the award winning historian and perennial New York Times bestselling author takes a fresh look at the space program, President John F. Kennedy’s inspiring challenge, and America’s race to the moon. “We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win.”—President John F. Kennedy On May 25, 1961, JFK made an astonishing announcement: his goal of putting a man on the moon by the end of the decade. In this engrossing, fast-paced epic, Douglas Brinkley returns to the 1960s to recreate one of the most exciting and ambitious achievements in the history of humankind. American Moonshot brings together the extraordinary political, cultural, and scientific factors that fueled the birth and development of NASA and the Mercury, Gemini and Apollo projects, which shot the United States to victory in the space race against the Soviet Union at the height of the Cold War. Drawing on new primary source material and major interviews with many of the surviving figures who were key to America’s success, Brinkley brings this fascinating history to life as never before. American Moonshot is a portrait of the brilliant men and women who made this giant leap possible, the technology that enabled us to propel men beyond earth’s orbit to the moon and return them safely, and the geopolitical tensions that spurred Kennedy to commit himself fully to this audacious dream. Brinkley’s ensemble cast of New Frontier characters include rocketeer Wernher von Braun, astronaut John Glenn and space booster Lyndon Johnson. A vivid and enthralling chronicle of one of the most thrilling, hopeful, and turbulent eras in the nation’s history, American Moonshot is an homage to scientific ingenuity, human curiosity, and the boundless American spirit.
