Sonic Branding

2003-10-06 Business & Economics

Author : D. Jackson
Release : 2003-10-06
Genre : Business & Economics
Kind : eBook
Book Rating : 268/5 ( reviews)

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Book Synopsis Sonic Branding by : D. Jackson

Download or read book Sonic Branding written by D. Jackson. This book was released on 2003-10-06. Available in PDF, EPUB and Kindle. Book excerpt: Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Super Sonic Logos

2021-08

Author : David Allan
Release : 2021-08
Genre :
Kind : eBook
Book Rating : 829/5 ( reviews)

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Book Synopsis Super Sonic Logos by : David Allan

Download or read book Super Sonic Logos written by David Allan. This book was released on 2021-08. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most noteworthy sonic logos of all time and one future hall of famer. So open your computer and meet Water Werzowa the creator of the Intel logo and Brian Eno who gave Windows 95 sound. Remember your favorite television show or movie and say hello to Mike Post from Law and Order fame, Dr. James Andy Moore from THX and John Williams who scared us in Jaws...and don't forget to honor those NBC chimes. Keep your phone on in case you get a ring from Lance Massey on your T-Mobile or Joel Beckerman on your AT&T commercial. And if you get hungry, there's always something from McDonald's courtesy of Bill Lamar or a Coke from Joe Belliotti and Umut Ozaydini. Finally, pay for it all with your Raja Rajamannar's Mastercard.

Audio Branding

2017-03-03 Business & Economics

Author : Laurence Minsky
Release : 2017-03-03
Genre : Business & Economics
Kind : eBook
Book Rating : 586/5 ( reviews)

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Book Synopsis Audio Branding by : Laurence Minsky

Download or read book Audio Branding written by Laurence Minsky. This book was released on 2017-03-03. Available in PDF, EPUB and Kindle. Book excerpt: Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer? Audio Branding delivers fascinating insights into this area of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience. Written by authors who have contributed directly to the development of this field, the book contains an enlightening set of case studies, including companies such as Renault (a surprisingly emotional audio brand) Atlanta Convention & Visitors Bureau (a warm, energetic audio brand), and Michelin (a globally coherent audio brand). Covering issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding demonstrates how brands can infuse sound into so many different aspects of their identity, building in a subtle longevity of brand presence through daily user experience.

Sonic Warfare

2012-08-17 Music

Author : Steve Goodman
Release : 2012-08-17
Genre : Music
Kind : eBook
Book Rating : 957/5 ( reviews)

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Book Synopsis Sonic Warfare by : Steve Goodman

Download or read book Sonic Warfare written by Steve Goodman. This book was released on 2012-08-17. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the production, transmission, and mutation of affective tonality—when sound helps produce a bad vibe. Sound can be deployed to produce discomfort, express a threat, or create an ambience of fear or dread—to produce a bad vibe. Sonic weapons of this sort include the “psychoacoustic correction” aimed at Panama strongman Manuel Noriega by the U.S. Army and at the Branch Davidians in Waco by the FBI, sonic booms (or “sound bombs”) over the Gaza Strip, and high-frequency rat repellants used against teenagers in malls. At the same time, artists and musicians generate intense frequencies in the search for new aesthetic experiences and new ways of mobilizing bodies in rhythm. In Sonic Warfare, Steve Goodman explores these uses of acoustic force and how they affect populations. Traversing philosophy, science, fiction, aesthetics, and popular culture, he maps a (dis)continuum of vibrational force, encompassing police and military research into acoustic means of crowd control, the corporate deployment of sonic branding, and the intense sonic encounters of sound art and music culture. Goodman concludes with speculations on the not yet heard—the concept of unsound, which relates to both the peripheries of auditory perception and the unactualized nexus of rhythms and frequencies within audible bandwidths.

The Sonic Boom

2014 Business & Economics

Author : Joel Beckerman
Release : 2014
Genre : Business & Economics
Kind : eBook
Book Rating : 749/5 ( reviews)

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Book Synopsis The Sonic Boom by : Joel Beckerman

Download or read book The Sonic Boom written by Joel Beckerman. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the effective use of sound in marketing, revealing the surprising ways sound can influence our emotions, opinions, and preferences

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