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Social Media and Sports

2020-07-16 Communication in sports
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Release : 2020-07-16
Genre : Communication in sports
Kind : eBook
Book Rating : 080/5 ( reviews)

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Book Synopsis Social Media and Sports by : Galen Clavio

Download or read book Social Media and Sports written by Galen Clavio. This book was released on 2020-07-16. Available in PDF, EPUB and Kindle. Book excerpt: Social Media and Sports provides a holistic view of the impact of social media on sports communication, teaching conceptual understanding and creative skills for social media strategy, content creation, and execution. Develop practical knowledge and digital marketing skills that can be applied to sport marketing.

The Evolution of Sports Social Media

2021-11 Sports & Recreation
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Release : 2021-11
Genre : Sports & Recreation
Kind : eBook
Book Rating : 465/5 ( reviews)

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Book Synopsis The Evolution of Sports Social Media by : Aaron Eisman

Download or read book The Evolution of Sports Social Media written by Aaron Eisman. This book was released on 2021-11. Available in PDF, EPUB and Kindle. Book excerpt: Today social media is king, influencing everything from art to reality TV to national news and politics. It's hard to imagine a world without social media. But it wasn't always like this. In this fascinating book, sports social media expert Aaron Eisman chronicles the sports social media evolution since 2009. The book discusses sports social media history, taking a deep dive into the journey from a casual responsibility for major sports companies to the multi-million dollar industry it is today. Included are interesting stories about major moments in sports social media, such as the birth of ESPN social media, the disruption of Bleacher Report in the industry and the story of Omar Raja and House of Highlights. While athletes didn't give it too much importance early on, they have come to understand the necessity of building a strong social media platform and brand. The book includes interviews with major thought leaders who are influencing the industry. The book breaks down key components of social media like strategy, content, voice, and analytics. In addition, it discusses trends that people will see in the future. Eisman's writing is playful yet impactful, his tone is positive even as it breaks down the negative sides of the phenomenon. The reader will learn a lot about sports social media and how it has touched many lives, and in the end, will understand sports social media even if they had no prior clue about the subject. Sports social media is here to stay.

Social Media In Sport: Theory And Practice

2021-07-26 Business & Economics
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Release : 2021-07-26
Genre : Business & Economics
Kind : eBook
Book Rating : 670/5 ( reviews)

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Book Synopsis Social Media In Sport: Theory And Practice by : Gashaw Abeza

Download or read book Social Media In Sport: Theory And Practice written by Gashaw Abeza. This book was released on 2021-07-26. Available in PDF, EPUB and Kindle. Book excerpt: This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.

It's a Whole New Ballgame

2011 Communication in sports
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Release : 2011
Genre : Communication in sports
Kind : eBook
Book Rating : 531/5 ( reviews)

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Book Synopsis It's a Whole New Ballgame by : Jimmy Sanderson

Download or read book It's a Whole New Ballgame written by Jimmy Sanderson. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: Chronicles social media's rapid rise in becoming a powerful "player" in the sports industry and draws upon relevant examples involving athletes and sports organisations to demonstrate both the positive and problematic consequences that social media has created for athletes and sports organisations.

Social Media in Sport Marketing

2017-01-08 Sports & Recreation
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Release : 2017-01-08
Genre : Sports & Recreation
Kind : eBook
Book Rating : 205/5 ( reviews)

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Book Synopsis Social Media in Sport Marketing by : Timothy Newman

Download or read book Social Media in Sport Marketing written by Timothy Newman. This book was released on 2017-01-08. Available in PDF, EPUB and Kindle. Book excerpt: From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations." Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.

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