Social Media Analytics, Strategies and Governance

2022 Computers

Author : Hamid Jahankhani
Release : 2022
Genre : Computers
Kind : eBook
Book Rating : 748/5 ( reviews)

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Book Synopsis Social Media Analytics, Strategies and Governance by : Hamid Jahankhani

Download or read book Social Media Analytics, Strategies and Governance written by Hamid Jahankhani. This book was released on 2022. Available in PDF, EPUB and Kindle. Book excerpt: Social media has spread rapidly on the global stage, driving consumers' attention and influence, both consciously and subconsciously. Whilst this type of platform may have been initially designed as a tool for open communication and expression, it is also being utilized as a digital tool, with widescale use cases. The intelligence explosion, information overload and disinformation play a significant part regarding individual, group and country perceptions. The complex nature of this data explosion created an increasing demand and use of artificial intelligence (AI) and machine learning (ML), to help provide 'big insights' to 'big data'. AI and ML enable the analysis and dissemination of vast amounts of data, however the ungoverned pace at which AI and autonomous systems have been deployed, has created unforeseen problems. Many algorithms and AI systems have been trained on limited or unverified datasets, creating inbuilt and unseen biases. Where these algorithmic tools have been deployed in high impact systems, there are documented occurrences of disastrous decision making and outcomes that have negatively impacted people and communities. Little to no work had been conducted in its vulnerability and ability to exploit AI itself. So, AI and autonomous systems, whilst being a force for societal good, could have the potential to create and exacerbate societies greatest challenges. This is a cohesive volume that addresses challenging problems and presents a range of innovative approaches and discussion.

Social Media Analytics, Strategies and Governance

2022-08-18 Computers

Author : Hamid Jahankhani
Release : 2022-08-18
Genre : Computers
Kind : eBook
Book Rating : 89X/5 ( reviews)

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Book Synopsis Social Media Analytics, Strategies and Governance by : Hamid Jahankhani

Download or read book Social Media Analytics, Strategies and Governance written by Hamid Jahankhani. This book was released on 2022-08-18. Available in PDF, EPUB and Kindle. Book excerpt: Social media has spread rapidly on the global stage, driving consumers’ attention and influence, both consciously and subconsciously. Whilst this type of platform may have been initially designed as a tool for open communication and expression, it is also being utilized as a digital tool, with widescale use cases. The intelligence explosion, information overload and disinformation play a significant part regarding individual, group and country perceptions. The complex nature of this data explosion created an increasing demand and use of artificial intelligence (AI) and machine learning (ML), to help provide ‘big insights’ to ‘big data’. AI and ML enable the analysis and dissemination of vast amounts of data, however the ungoverned pace at which AI and autonomous systems have been deployed, has created unforeseen problems. Many algorithms and AI systems have been trained on limited or unverified datasets, creating inbuilt and unseen biases. Where these algorithmic tools have been deployed in high impact systems, there are documented occurrences of disastrous decision making and outcomes that have negatively impacted people and communities. Little to no work had been conducted in its vulnerability and ability to exploit AI itself. So, AI and autonomous systems, whilst being a force for societal good, could have the potential to create and exacerbate societies greatest challenges. This is a cohesive volume that addresses challenging problems and presents a range of innovative approaches and discussion.

Social Media Analytics: An Integrated Approach to Data Mining and Practices

2023-10-17 Antiques & Collectibles

Author : Dr. Diwakar Chaudhary
Release : 2023-10-17
Genre : Antiques & Collectibles
Kind : eBook
Book Rating : 993/5 ( reviews)

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Book Synopsis Social Media Analytics: An Integrated Approach to Data Mining and Practices by : Dr. Diwakar Chaudhary

Download or read book Social Media Analytics: An Integrated Approach to Data Mining and Practices written by Dr. Diwakar Chaudhary. This book was released on 2023-10-17. Available in PDF, EPUB and Kindle. Book excerpt: This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing.Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies.

Social Media for Government

2017-02-15 Business & Economics

Author : Gohar F. Khan
Release : 2017-02-15
Genre : Business & Economics
Kind : eBook
Book Rating : 423/5 ( reviews)

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Book Synopsis Social Media for Government by : Gohar F. Khan

Download or read book Social Media for Government written by Gohar F. Khan. This book was released on 2017-02-15. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Through social media, government organizations can inform citizens, promote their services, seek public views and feedback, and monitor satisfaction with the services they offer so as to improve their quality. Given the exponential growth of social media in contemporary society, it has become an essential tool for communication, content sharing, and collaboration. This growth and these tools also present an unparalleled opportunity to implement a transparent, open, and collaborative government. However, many government organization, particularly those in the developing world, are still somewhat reluctant to leverage social media, as it requires significant policy and governance changes, as well as specific know-how, skills and resources to plan, implement and manage social media tools. As a result, governments around the world ignore or mishandle the opportunities and threats presented by social media. To help policy makers and governments implement a social media driven government, this book provides guidance in developing an effective social media policy and strategy. It also addresses issues such as those related to security and privacy.

Social Media Analytics Strategy

2017-11-12 Business & Economics

Author : Alex Gonçalves
Release : 2017-11-12
Genre : Business & Economics
Kind : eBook
Book Rating : 023/5 ( reviews)

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Book Synopsis Social Media Analytics Strategy by : Alex Gonçalves

Download or read book Social Media Analytics Strategy written by Alex Gonçalves. This book was released on 2017-11-12. Available in PDF, EPUB and Kindle. Book excerpt: This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You’ll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing

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