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Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

2022 Customer relations
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Release : 2022
Genre : Customer relations
Kind : eBook
Book Rating : 541/5 ( reviews)

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Book Synopsis Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 by : Nedra Bahri Ammari

Download or read book Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 written by Nedra Bahri Ammari. This book was released on 2022. Available in PDF, EPUB and Kindle. Book excerpt: "This book is for those who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience and social customer relationship management on social networks and the importance of social networks to build loyalty in the web 4.0 era"--

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

2022-06-24 Business & Economics
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Release : 2022-06-24
Genre : Business & Economics
Kind : eBook
Book Rating : 556/5 ( reviews)

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Book Synopsis Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 by : Ammari, Nedra Bahri

Download or read book Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 written by Ammari, Nedra Bahri. This book was released on 2022-06-24. Available in PDF, EPUB and Kindle. Book excerpt: The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

The Definitive Guide to Social CRM

2015 Business & Economics
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Release : 2015
Genre : Business & Economics
Kind : eBook
Book Rating : 900/5 ( reviews)

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Book Synopsis The Definitive Guide to Social CRM by : Barton J. Goldenberg

Download or read book The Definitive Guide to Social CRM written by Barton J. Goldenberg. This book was released on 2015. Available in PDF, EPUB and Kindle. Book excerpt: Social CRM is already enabling innovative companies to engage customers through powerfully effective two-way dialogues, and to build customer-centric strategies that drive real value. In this book the field's leading expert offers a proven, four-step methodology for making Social CRM work in any organization: B2B, B2C, or B2B2C. Writing for both decision-makers and implementers, Barton Goldenberg shows how to integrate people, process and technology to optimize relationships with every customer, achieve seamless collaboration across customer-facing functions, and make the most of today's leading social platforms. Goldenberg shows how to: Systematically harvest information from Social Media conversations and communities: Facebook, Twitter, LinkedIn, Google+, and beyond Integrate this information into expanded customer profiles Use these profiles to personalize your customer service, marketing messages, and sales offers far more effectively Goldenberg assesses the changing impact of social media on customer relationships, identifies smarter ways to profitably integrate it throughout your business, guides you through Social CRM planning and implementation, and examines key challenges and opportunities in leveraging Social CRM after you've deployed it. You'll find practical advice on issues ranging from strategy to software selection, vendor negotiation to team development and day-to-day operations. Goldenberg concludes by previewing the future of Social CRM - and the fast-changing customer tomorrow's systems must serve.

Strategic Customer Relationship Management in the Age of Social Media

2015-07-16 Business & Economics
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Release : 2015-07-16
Genre : Business & Economics
Kind : eBook
Book Rating : 875/5 ( reviews)

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Book Synopsis Strategic Customer Relationship Management in the Age of Social Media by : Khanlari, Amir

Download or read book Strategic Customer Relationship Management in the Age of Social Media written by Khanlari, Amir. This book was released on 2015-07-16. Available in PDF, EPUB and Kindle. Book excerpt: In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations. This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.

Social Customer Relationship Management

2019-08-29 Business & Economics
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Release : 2019-08-29
Genre : Business & Economics
Kind : eBook
Book Rating : 43X/5 ( reviews)

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Book Synopsis Social Customer Relationship Management by : Rainer Alt

Download or read book Social Customer Relationship Management written by Rainer Alt. This book was released on 2019-08-29. Available in PDF, EPUB and Kindle. Book excerpt: Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

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