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Smarter Branding Without Breaking the Bank

2011-11-07 Business & Economics
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Release : 2011-11-07
Genre : Business & Economics
Kind : eBook
Book Rating : 333/5 ( reviews)

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Book Synopsis Smarter Branding Without Breaking the Bank by : Brenda Bence

Download or read book Smarter Branding Without Breaking the Bank written by Brenda Bence. This book was released on 2011-11-07. Available in PDF, EPUB and Kindle. Book excerpt: You already have the resources you need to build a powerhouse brand.If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now to get big-brand results at low cost ... or no cost at all.Step One: Shift your mindset.International branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch — and with almost empty pockets — Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries with offices in the U.S. and Asia.Based on Brenda's successful low-cost branding workshops that receive rave reviews around the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, andtechniques to help SMEs and solo-preneurs achieve similar results at minimal expense.You will:* Learn to leverage five existing assets to create a robust brand marketing plan* Craft a unique and compelling brand positioning using six proven elements* Dispel widely-held branding myths that could be holding you back from success* Apply lessons from dozens of real-world case studies from a variety of businesses* Create a permanent "marketing mindset" for you and your team

Smarter Branding Without Breaking the Bank - Workbook

2012
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Release : 2012
Genre :
Kind : eBook
Book Rating : 062/5 ( reviews)

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Book Synopsis Smarter Branding Without Breaking the Bank - Workbook by : Brenda Bence

Download or read book Smarter Branding Without Breaking the Bank - Workbook written by Brenda Bence. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: You already have the resources you need to build a powerhouse brand.If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all.Step One: Shift your mindset.International branding expert Brenda Bence has created the defnitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries with offices in the U.S. and Asia.Based on Brenda's successful low-cost branding workshops that have received rave reviewsaround the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, and techniques to help SMEs and solo-preneurs achieve similar results at minimalexpense. This accompanying workbook makes it quicker and even more convenient for business owners to open that treasure chest and directly apply these proven strategies to their own brands.- Learn to leverage five existing assets to create a robust brand marketing plan.- Craft a unique brand positioning for your company using six proven elements- Dispel widely-held branding myths that could be holding you back from success- Apply lessons from dozens of real-world case studies across a variety of businesses- Create a permanent "marketing mindset" for you and your team- Bring your brand to life by applying the thought-provoking, step-by-step exercises and worksheets to your unique brand.

Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work

2014-07-03 Business & Economics
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Release : 2014-07-03
Genre : Business & Economics
Kind : eBook
Book Rating : 384/5 ( reviews)

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Book Synopsis Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work by : Brenda Bence

Download or read book Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work written by Brenda Bence. This book was released on 2014-07-03. Available in PDF, EPUB and Kindle. Book excerpt: Are YOU the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction—and your income potential—if your boss, colleagues, and customers felt the same about YOU? This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: * Identify the 6 essential positioning elements that define your leadership personal brand * Master the 5 everyday activities that most clearly communicate your brand as a leader * Avoid the top 20 Leadership Personal Brand Busters that could keep you from success * Increase both your earning power and your job satisfaction * Build on-the-job trust and loyalty in YOU

Would YOU Want to Work for YOU?

2014-01-02 Branding (Marketing)
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Release : 2014-01-02
Genre : Branding (Marketing)
Kind : eBook
Book Rating : 35X/5 ( reviews)

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Book Synopsis Would YOU Want to Work for YOU? by : Brenda Bence

Download or read book Would YOU Want to Work for YOU? written by Brenda Bence. This book was released on 2014-01-02. Available in PDF, EPUB and Kindle. Book excerpt: Executive coach Brenda Bence shows you simple, practical ways to assess how well you balance key behaviors that can make or break your reputation as a leader of others. By developing your own Executive Leadership Brand -- the Trademarked You -- you can motivate your team to genuinely want to do their best for you and your organization.--Adapted from jacket.

Leading YOU

2016-11-19 Business & Economics
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Release : 2016-11-19
Genre : Business & Economics
Kind : eBook
Book Rating : 012/5 ( reviews)

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Book Synopsis Leading YOU by : Brenda Bence

Download or read book Leading YOU written by Brenda Bence. This book was released on 2016-11-19. Available in PDF, EPUB and Kindle. Book excerpt: Many executives overlook the single-most critical aspect of leadership. Have you? The most important driver of overall success is your own self-leadership. Without it, your career may stall. Why? Because how you lead yourself directly impacts your ability to lead others, and that, in turn, can prevent you from reaching your full career potential. Self-leadership. It begins and ends with YOU™. In Leading YOU™: The power of self-leadership to build your executive brand and drive career success, Senior Executive Coach Brenda Bence reveals the 15 most damaging self-leadership behaviors she regularly sees in her practice. She then provides you with dozens of tips and techniques you can immediately apply to correct or improve these behaviors. Packed with real-life executive coaching case studies from around the globe, this book will help you: • Strengthen your Executive Presence and build an outstanding leadership brand. • Quit acting like a victim of your calendar, your time, and “the system.” • Utilize powerful mind management techniques to stop limiting behaviors. • Learn how to successfully manage “up” to bosses and “across” to peers. • Promote yourself without bragging, to help you gain visibility and the job you want. • Successfully influence others even if you don’t have an official title or authority. Leading YOU™ not only cuts to the core of what’s needed for effective self-leadership, but it’s also the only book to identify and explain the relationship between self-leadership and a winning leadership brand—the Trademarked YOU™®. Together with the award-winning companion book, Would YOU Want to Work for YOU™?, this book will become your go-to resource for advancing in your career through the power of authentic self-leadership. “Brenda Bence makes it clear: Great leadership is all about self-leadership and learning how to manage YOU as well as you manage others. A great read!” Philip Yuen, CEO, Deloitte Southeast Asia “You may excel at managing others, but unless you look inward to manage yourself first, your career is likely to stagnate rather than ignite. Leading YOU™ is a must read.” Peter Walker, CEO Asia Pacific, ThyssenKrupp Elevator

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