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Simple Steps To Bridge The Gap Between Sales And Marketing

2021-08-25
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Release : 2021-08-25
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Kind : eBook
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Book Synopsis Simple Steps To Bridge The Gap Between Sales And Marketing by : Vicente Degori

Download or read book Simple Steps To Bridge The Gap Between Sales And Marketing written by Vicente Degori. This book was released on 2021-08-25. Available in PDF, EPUB and Kindle. Book excerpt: If you run a business and want to keep growing, you have to empower the people who make revenue happen: sales and marketing. The problem is that sales and marketing are often out of alignment. That's why you have to bridge the gap between them. This book will show you how to: - Clearly define your customer personas - Create a dynamic company culture driven by measurable data, not individual bias - Attract leads, define their goals, and help them reach their goals - Ensure every potential buyer is given the opportunity to become a satisfied customer - Get your marketing and sales teams working together so you can close more business, drive more revenue, and grow your company

Relationship Between Marketing And Sales

2021-08-25
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Release : 2021-08-25
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Kind : eBook
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Book Synopsis Relationship Between Marketing And Sales by : Carlo Buehring

Download or read book Relationship Between Marketing And Sales written by Carlo Buehring. This book was released on 2021-08-25. Available in PDF, EPUB and Kindle. Book excerpt: If you run a business and want to keep growing, you have to empower the people who make revenue happen: sales and marketing. The problem is that sales and marketing are often out of alignment. That's why you have to bridge the gap between them. This book will show you how to: - Clearly define your customer personas - Create a dynamic company culture driven by measurable data, not individual bias - Attract leads, define their goals, and help them reach their goals - Ensure every potential buyer is given the opportunity to become a satisfied customer - Get your marketing and sales teams working together so you can close more business, drive more revenue, and grow your company

Aligned to Achieve

2016-09-01 Business & Economics
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Release : 2016-09-01
Genre : Business & Economics
Kind : eBook
Book Rating : 771/5 ( reviews)

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Book Synopsis Aligned to Achieve by : Tracy Eiler

Download or read book Aligned to Achieve written by Tracy Eiler. This book was released on 2016-09-01. Available in PDF, EPUB and Kindle. Book excerpt: A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Smart, practical explanations, case studies, and tips guide you toward action over theory, and dozens of examples illustrate the tangible effects of these changes in action at business-to-business companies. Written by sales and marketing executives who have made alignment work, this book is directed toward practitioners and leaders seeking to crack the code of sales and marketing alignment. Contributions by industry thought leaders and B2B executives provide fresh perspective and nuanced direction, while thoughtful, strategic, and well-supported guidance throughout helps you remove the obstacles standing in the way of your organization's financial and strategic goals. Misalignment between sales and marketing is an age-old problem—frequently lamented, but seldom addressed. As this schism grows amidst the evolving marketplace, its effects on top and bottom line performance are being felt more than ever before. This book shows you how to bring sales and marketing together effectively once and for all, leveraging their strengths to build an unstoppable force for growth. Understand the cost of misalignment and the driving forces behind it Learn strategies for improving your culture, process, leadership, and technology to initiate and support alignment Identify the best places to modify your sales and marketing programs to kickstart collaboration and cooperation between your teams Discover how other companies are uniting their sales and marketing teams into a single force for growth Walk away with practical advice on how to apply recommendation in the real world Misalignment is frustrating for everyone in sales, marketing, and leadership. It's also detrimental to your organization's performance—but the problem is not insurmountable. In fact, most of the obstacles it creates are self-inflicted, and entirely within control of leadership. Aligned to Achieve helps you identify and remove those obstacles, and build a culture of sustainable growth.

Marketing 2.0

2009 Business & Economics
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Release : 2009
Genre : Business & Economics
Kind : eBook
Book Rating : 886/5 ( reviews)

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Book Synopsis Marketing 2.0 by : Bernie Borges

Download or read book Marketing 2.0 written by Bernie Borges. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: "Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques" -- Cover.

Mind The Gap

2024-02-12 Business & Economics
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Release : 2024-02-12
Genre : Business & Economics
Kind : eBook
Book Rating : 728/5 ( reviews)

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Book Synopsis Mind The Gap by : David Cliche

Download or read book Mind The Gap written by David Cliche. This book was released on 2024-02-12. Available in PDF, EPUB and Kindle. Book excerpt: Philosopher Thomas Hobbes described life outside society as "solitary, nasty, brutish, and short." For many CMOs and Marketing leads, the phrase sometimes sounds a little too close to their daily experience. Lined up against them, it seems, are disloyal customers out for the cheapest deal they can find, uncooperative colleagues busy plotting their next career move, and agency partners who just want to get paid and move on to the next big project. No wonder, then, that the average tenure of a new CMO is under 36 months. But what if life didn't have to be like that? What if there were a way to bring all those parties-customers, colleagues, and marketing agencies-in line to support you as you weave your marketing magic? The solution is simple: between you and those potential partners are gaps that you need to learn to bridge. If you can close those gaps, and get everyone on-side, your life and career as a CMO will be collaborative, pleasant, successful, and long. Every chapter of Mind the Gap addresses one of those gaps and gives you solid, implementable ideas to build the bridges you need to support your career success. So, read this book and start bridge-building!

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