Share

Shopping as an Entertainment Experience

2007 Business & Economics
Download Shopping as an Entertainment Experience PDF Online Free

Author :
Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 814/5 ( reviews)

GET EBOOK


Book Synopsis Shopping as an Entertainment Experience by : Mark Howard Moss

Download or read book Shopping as an Entertainment Experience written by Mark Howard Moss. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: Shopping as an Entertainment Experience explores the ways in which shopping has become a significant entertainment feature in our daily lives. Dr. Mark H. Moss examines the department store, the mall, and the e-store to demonstrate how shopping is often the most common leisure experience that people indulge in to occupy themselves. This unique book focuses on the historical evolution of shopping environments into contemporary entertainment or cultural zones. Through a phenomenological framework, Moss analyzes the way stores, outlets, and restaurants in malls mingle and merge aspects of consumption and merchandising. Shopping as an Entertainment Experience appeals to sociologists, cultural theorists, and those interested in popular culture.

Shopping as an Entertainment Experience

2007-03-15 Social Science
Download Shopping as an Entertainment Experience PDF Online Free

Author :
Release : 2007-03-15
Genre : Social Science
Kind : eBook
Book Rating : 907/5 ( reviews)

GET EBOOK


Book Synopsis Shopping as an Entertainment Experience by : Mark H. Moss

Download or read book Shopping as an Entertainment Experience written by Mark H. Moss. This book was released on 2007-03-15. Available in PDF, EPUB and Kindle. Book excerpt: Shopping as an Entertainment Experience explores the ways in which shopping has become a significant entertainment feature in our daily lives. Dr. Mark H. Moss examines the department store, the mall, and the e-store to demonstrate how shopping is often the most common leisure experience that people indulge in to occupy themselves. This unique book focuses on the historical evolution of shopping environments into contemporary entertainment or cultural zones. Through a phenomenological framework, Moss analyzes the way stores, outlets, and restaurants in malls mingle and merge aspects of consumption and merchandising. Shopping as an Entertainment Experience appeals to sociologists, cultural theorists, and those interested in popular culture.

Advances of Immersive Entertainment Experience in Tourism

2024-03-08 Antiques & Collectibles
Download Advances of Immersive Entertainment Experience in Tourism PDF Online Free

Author :
Release : 2024-03-08
Genre : Antiques & Collectibles
Kind : eBook
Book Rating : 618/5 ( reviews)

GET EBOOK


Book Synopsis Advances of Immersive Entertainment Experience in Tourism by : 陈丽英

Download or read book Advances of Immersive Entertainment Experience in Tourism written by 陈丽英. This book was released on 2024-03-08. Available in PDF, EPUB and Kindle. Book excerpt: This book studied the newly emerged business format of immersive entertainments experience, mainly focusing on offline forms, which have been proved to contribute a lot to the upgrading of modern culture and tourism industry development. With solid theoretical research on interactive digital narrative and immersive experience etc., it defined the immersive entertainment. Based on comprehensive analysis of immersive entertainment industry development at home and abroad, the research team initiated a thorough investigation of status quo of immersive entertainment in Shanghai. By deep interviewing with professionals, operators and consumers in the immersive entertainment industry, it aims to explore the reasons behind the popularity of immersive entertainment experience and the booming immersive industry, introduce typical formats and classification methods of immersive experiences, compare common development models in the immersive entertainment industry, identify development bottlenecks, and discuss future trends and suggestions in the immersive entertainment industry. This book is the collaborative effort of researchers led by Chen Liying’s research team. Chen Liying established the research framework for the entire project and oversaw the final manuscript and revisions. Tao Tingfang contributed a lot to the original idea and framework of the book. Zhangjing was responsible for the initial draft of Chapter 4, 5, 6. Yin Weihua was responsible for the Shanghai immersive entertainment development. Guan Xu was responsible for international cases and experiences. Chen Liying was responsible for Chapter 1, 2, 3, 7 and the initial draft of Chapter 8, as well as supplementing some case studies. Ma Yingjie was responsible for the technological path of Chapter 7.

The Experience Logic as a New Perspective for Marketing Management

2018-04-13 Business & Economics
Download The Experience Logic as a New Perspective for Marketing Management PDF Online Free

Author :
Release : 2018-04-13
Genre : Business & Economics
Kind : eBook
Book Rating : 502/5 ( reviews)

GET EBOOK


Book Synopsis The Experience Logic as a New Perspective for Marketing Management by : Tonino Pencarelli

Download or read book The Experience Logic as a New Perspective for Marketing Management written by Tonino Pencarelli. This book was released on 2018-04-13. Available in PDF, EPUB and Kindle. Book excerpt: This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.

Smart Retail: Revolutionizing the Shopping Experience with AI

2023-12-30 Business & Economics
Download Smart Retail: Revolutionizing the Shopping Experience with AI PDF Online Free

Author :
Release : 2023-12-30
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

GET EBOOK


Book Synopsis Smart Retail: Revolutionizing the Shopping Experience with AI by : Samuel James

Download or read book Smart Retail: Revolutionizing the Shopping Experience with AI written by Samuel James. This book was released on 2023-12-30. Available in PDF, EPUB and Kindle. Book excerpt: From personalized recommendations and dynamic pricing to automated inventory management and fraud detection, AI offers a treasure trove of opportunities to boost efficiency, enhance customer experience, and increase profitability. We'll explore how AI can be harnessed to: Understand your customers: Go beyond demographics to uncover hidden preferences and predict buying behavior. Optimize your operations: Streamline logistics, minimize stockouts, and make data-driven decisions for smarter inventory management. Personalize the shopping journey: Create frictionless experiences, offer relevant product suggestions, and build lasting customer relationships. Stay ahead of the curve: Identify emerging trends, adapt to market fluctuations, and innovate with confidence.

You may also like...