Service Strategy in Action

2017-03-29 Business enterprises

Author : Christian Kowalkowski
Release : 2017-03-29
Genre : Business enterprises
Kind : eBook
Book Rating : 104/5 ( reviews)

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Book Synopsis Service Strategy in Action by : Christian Kowalkowski

Download or read book Service Strategy in Action written by Christian Kowalkowski. This book was released on 2017-03-29. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive global markets, simply making a great product is not enough. To achieve profitable growth and stand out among competitors, you must start to strategically compete through service and innovative solutions for business customers. Professors Christian Kowalkowski and Wolfgang Ulaga guide you how to shift your business from a goods-centric to a service-savvy model. The authors' proprietary twelve-step roadmap to profitable service growth will help you break out of a narrow product-centric logic and discover how to � determine if your company is "fit-for-service," � make the most of your existing services, � innovate and create value-added services and customer solutions beyond your products, � embed a true service-centric culture in your organization, � drive change and align your service strategy with corporate goals, � transform your product-centric sales force into a service-savvy sales organization, � design an organizational structure that promotes service growth, and � align your interests with distributors and partners. Kowalkowski and Ulaga's twelve-step roadmap is based on rigorous research and long-standing experience working with businesses. They have worked with hundreds of managers in industrial and professional services companies, conducted research projects, led executive workshops, and published numerous articles in scientific and managerial journals, including Harvard Business Review, among others. Here, they share not only their own insights but the lessons learned from successful case studies and years of extensive research.

Strategy-in-Action

2015-11-13 Business & Economics

Author : Thomas D. Zweifel
Release : 2015-11-13
Genre : Business & Economics
Kind : eBook
Book Rating : 100/5 ( reviews)

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Book Synopsis Strategy-in-Action by : Thomas D. Zweifel

Download or read book Strategy-in-Action written by Thomas D. Zweifel. This book was released on 2015-11-13. Available in PDF, EPUB and Kindle. Book excerpt: The meltdown of stalwart companies from AIG to JAL to Lehman and government crises from Greece to Spain make it abundantly clear: With economic uncertainty and rapid innovation, empowered consumers and free agents, and the constant pressure to be faster, better and cheaper, the established wisdom on strategic planning works no more. Once hailed as “brilliant” by experts, it is the very approach that got so many companies into the mess in the first place. This path-breaking book shows how successful organizations of all stripes transformed their strategy paradigm based on Strategy-In-Action and the power of human capital: standing in the future, listening for vital intelligence in far-flung locations, giving voice to dissenting views, maximizing ownership by stakeholders, especially implementers, getting quick wins and screening out losers quickly in the action. Above all, successful companies of all sizes have ended the long-standing divorce of strategy—hatched by a select few behind closed doors—from action, the supreme test of strategy. Dr. Thomas D. Zweifel, strategy and performance expert, gamechanger and author of seven leadership books such as "Communicate or Die," "Culture Clash 2," "Leadership in 100 Days" and the award-winning "The Rabbi and the CEO," has teamed up with Edward J. Borey, CEO, corporate strategist and turnaround guru. Together, they bring to bear their combined half-century experience in innovating strategy design and execution at Fortune 500, midsize enterprises and startups as well as large public-sector and UN agencies. The result: a turn-key methodology for senior managers who need adaptive and people-centered strategy that yields quick wins and stands the test of time.

The Strategy Book ePub eBook

2013-07-31 Business & Economics

Author : Max Mckeown
Release : 2013-07-31
Genre : Business & Economics
Kind : eBook
Book Rating : 113/5 ( reviews)

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Book Synopsis The Strategy Book ePub eBook by : Max Mckeown

Download or read book The Strategy Book ePub eBook written by Max Mckeown. This book was released on 2013-07-31. Available in PDF, EPUB and Kindle. Book excerpt: Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.

Strategy That Works

2016-01-12 Business & Economics

Author : Paul Leinwand
Release : 2016-01-12
Genre : Business & Economics
Kind : eBook
Book Rating : 218/5 ( reviews)

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Book Synopsis Strategy That Works by : Paul Leinwand

Download or read book Strategy That Works written by Paul Leinwand. This book was released on 2016-01-12. Available in PDF, EPUB and Kindle. Book excerpt: How to close the gap between strategy and execution Two-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world consistently leap ahead of their competitors. Based on new research, the authors reveal five practices for connecting strategy and execution used by highly successful enterprises such as IKEA, Natura, Danaher, Haier, and Lego. These companies: • Commit to what they do best instead of chasing multiple opportunities • Build their own unique winning capabilities instead of copying others • Put their culture to work instead of struggling to change it • Invest where it matters instead of going lean across the board • Shape the future instead of reacting to it Packed with tools you can use for building these five practices into your organization and supported by in-depth profiles of companies that are known for making their strategy work, this is your guide for reconnecting strategy to execution.

Good Strategy Bad Strategy

2011-07-19 Business & Economics

Author : Richard Rumelt
Release : 2011-07-19
Genre : Business & Economics
Kind : eBook
Book Rating : 239/5 ( reviews)

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Book Synopsis Good Strategy Bad Strategy by : Richard Rumelt

Download or read book Good Strategy Bad Strategy written by Richard Rumelt. This book was released on 2011-07-19. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

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