1# Library to Find Best eBook for Read
Author : Jeff Toister
Release : 2013
Genre : Business & Economics
Kind : eBook
Book Rating : 992/5 ( reviews)
Book Synopsis Service Failure by : Jeff Toister
Download or read book Service Failure written by Jeff Toister. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: What causes poor customer service? You might be surprised.
Author : Klaus Schöfer
Release : 2003-01-10
Genre : Business & Economics
Kind : eBook
Book Rating : 910/5 ( reviews)
Book Synopsis Customer Evaluations of Service Failure and Recovery Encounters by : Klaus Schöfer
Download or read book Customer Evaluations of Service Failure and Recovery Encounters written by Klaus Schöfer. This book was released on 2003-01-10. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Although many firms may aspire to offer zero defects service, the possibility of service failures cannot be wholly eliminated simply because of the variety of factors that may impact on the delivery process. Consequently, the manner in which firms respond to service failures is increasingly seen as a factor that may separate the more successful firms form the others. This response, termed service recovery, is defined as the process by which the firm attempts to rectify a service failure. Some researchers suggest that a firm s response to failures can either reinforce customer relationships or exacerbate the negative effects of the failure. In fact, some assert that it is often a firm s response to a failure, rather than the failure itself, that triggers discontent. Recoveries are critical because customers perceiving poor recovery efforts may dissolve the buyer-seller relationship and purchase elsewhere. Such customer turnover can be costly, especially given that it costs more to win new customers than it does to retain current ones. As a consequence, service failure and recovery encounters have been recognised as critical moments of truth for organisations in their efforts to satisfy and keep customers. Although there is a substantial literature on customer (dis)satisfaction and complaining behaviour, relatively little progress has been made in developing a theoretical understanding of how consumer evaluate a company s response to service failure and recovery encounters. Using perceived justice theory as a conceptual foundation, the current research develops and tests a model that (1) explains how customers evaluate service failure and recovery encounters and (2) how these evaluations affect customer satisfaction and subsequent post-purchase behaviour and attitudes. The study employed a two-stage research strategy. The first phase of the research included an extensive literature review and exploratory research involving semi-structured interviews and experiments. This first stage resulted in the development of a research model establishing the links between the antecedents and outcomes of customer satisfaction judgments involving service failure and recovery encounters. In the second phase, the proposed conceptual model was evaluated through a self-administered, cross-sectional survey. Respondents were requested to recall a time when they complained to a travel and tourism services provider about a failed [...]
Author : Carol Leonnig
Release : 2021-05-27
Genre : Political Science
Kind : eBook
Book Rating : 250/5 ( reviews)
Book Synopsis Zero Fail by : Carol Leonnig
Download or read book Zero Fail written by Carol Leonnig. This book was released on 2021-05-27. Available in PDF, EPUB and Kindle. Book excerpt: 'This is one of those books that will go down as the seminal work — the determinative work — in this field … Terrifying.' —Rachel Maddow The first definitive account of the rise and fall of the Secret Service, from the Kennedy assassination to the alarming mismanagement of the Obama and Trump years, right up to the insurrection at the Capitol on 6 January 2021 — by the Pulitzer Prize winner and #1 New York Times bestselling co-author of A Very Stable Genius Carol Leonnig has been reporting on the Secret Service for The Washington Post for most of the last decade, bringing to light the secrets, scandals, and shortcomings that plague the agency today — from a toxic work culture to dangerously outdated equipment to the deep resentment within the ranks at key agency leaders, who put protecting the agency’s once-hallowed image before fixing its flaws. But the Secret Service wasn’t always so troubled. The Secret Service was born in 1865, in the wake of the assassination of Abraham Lincoln, but its story begins in earnest in 1963, with the death of John F. Kennedy. Shocked into reform by its failure to protect the president on that fateful day in Dallas, this once-sleepy agency was radically transformed into an elite, highly trained unit that would redeem itself several times, most famously in 1981 by thwarting an assassination attempt against Ronald Reagan. But this reputation for courage and excellence would not last forever. By Barack Obama’s presidency, the once-proud Secret Service was running on fumes and beset by mistakes and alarming lapses in judgement: break-ins at the White House, an armed gunman firing into the windows of the residence while confused agents stood by, and a massive prostitution scandal among agents in Cartagena, to name just a few. With Donald Trump’s arrival, a series of promised reforms were cast aside, as a president disdainful of public service instead abused the Secret Service to rack up political and personal gains. To explore these problems in the ranks, Leonnig interviewed dozens of current and former agents, government officials, and whistleblowers who put their jobs on the line to speak out about a hobbled agency that’s in desperate need of reform. 'I will be forever grateful to them for risking their careers,' she writes, ‘not because they wanted to share tantalising gossip about presidents and their families, but because they know that the Service is broken and needs fixing. By telling their story, they hope to revive the Service they love.'
Author : Bowen, Gordon
Release : 2019-01-25
Genre : Business & Economics
Kind : eBook
Book Rating : 453/5 ( reviews)
Book Synopsis Leveraging Computer-Mediated Marketing Environments by : Bowen, Gordon
Download or read book Leveraging Computer-Mediated Marketing Environments written by Bowen, Gordon. This book was released on 2019-01-25. Available in PDF, EPUB and Kindle. Book excerpt: Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program. Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students.
Author : Wilson Ozuem
Release : 2021-07-17
Genre : Business & Economics
Kind : eBook
Book Rating : 24X/5 ( reviews)
Book Synopsis The Art of Digital Marketing for Fashion and Luxury Brands by : Wilson Ozuem
Download or read book The Art of Digital Marketing for Fashion and Luxury Brands written by Wilson Ozuem. This book was released on 2021-07-17. Available in PDF, EPUB and Kindle. Book excerpt: This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
