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Service Delivery and Public Sector Marketing

1991 Business & Economics
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Release : 1991
Genre : Business & Economics
Kind : eBook
Book Rating : 862/5 ( reviews)

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Book Synopsis Service Delivery and Public Sector Marketing by : Ciaran O'Faircheallaigh

Download or read book Service Delivery and Public Sector Marketing written by Ciaran O'Faircheallaigh. This book was released on 1991. Available in PDF, EPUB and Kindle. Book excerpt: This collection of 13 papers from a conference held in 1990 by the Centre for Australian Public Sector Management at Griffith University assesses the impact of recent public sector reforms on service delivery and marketing. Case studies from Australia and New Zealand are used to highlight the various problems and issues involved.

Voluntary Organisations and Public Service Delivery

2011 Business & Economics
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Release : 2011
Genre : Business & Economics
Kind : eBook
Book Rating : 734/5 ( reviews)

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Book Synopsis Voluntary Organisations and Public Service Delivery by : Ian Cunningham

Download or read book Voluntary Organisations and Public Service Delivery written by Ian Cunningham. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: This volume draws together a team of expert contributors to explore how the process of outsourcing is impacting the internal and external labour markets of voluntary organisations, and the implications for the policy objectives underlying the externalisation of the delivery of public services to them.

Marketing in the Public Sector

2006-10-16 Business & Economics
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Release : 2006-10-16
Genre : Business & Economics
Kind : eBook
Book Rating : 224/5 ( reviews)

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Book Synopsis Marketing in the Public Sector by : Nancy R. Lee

Download or read book Marketing in the Public Sector written by Nancy R. Lee. This book was released on 2006-10-16. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.

Service Delivery and Public Sector Marketing

1993 Agriculture
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Release : 1993
Genre : Agriculture
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Service Delivery and Public Sector Marketing by : Alberta. Alberta Agriculture, Food, and Rural Development. Library

Download or read book Service Delivery and Public Sector Marketing written by Alberta. Alberta Agriculture, Food, and Rural Development. Library. This book was released on 1993. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management and Communications in the Public Sector

2012-03-12 Business & Economics
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Release : 2012-03-12
Genre : Business & Economics
Kind : eBook
Book Rating : 591/5 ( reviews)

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Book Synopsis Marketing Management and Communications in the Public Sector by : Martial Pasquier

Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier. This book was released on 2012-03-12. Available in PDF, EPUB and Kindle. Book excerpt: The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.

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