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Semiotics and Visual Communication II

2018-04-18 Design
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Release : 2018-04-18
Genre : Design
Kind : eBook
Book Rating : 761/5 ( reviews)

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Book Synopsis Semiotics and Visual Communication II by : Evripides Zantides

Download or read book Semiotics and Visual Communication II written by Evripides Zantides. This book was released on 2018-04-18. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this book consist of selected papers that were presented at the 2nd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in October 2015. They investigate the theme of the Conference, Culture of Seduction [the seduction of culture] and look at Seduction as in “deception”, not sexual enticement, but as a mechanism of attraction and appeal which has often been the case in many communication strategies and approaches used by mass and popular culture. Seduction has historic and increasing agency in visual communication—the urgency to entice viewers is ever more powerful in difficult economic times, in an increasingly hyper-real world – and designers are led to become exceedingly complicit in its strategies. The contributions here cover a range of approaches from theoretical aspects of seduction in verbal and nonverbal communication, public spaces, design and meaning, seductive strategies, and advertising design, as well as fashion representations and packaging design.

Semiotics and Visual Communication

2014-04-11 Literary Criticism
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Release : 2014-04-11
Genre : Literary Criticism
Kind : eBook
Book Rating : 303/5 ( reviews)

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Book Synopsis Semiotics and Visual Communication by : Evripides Zantides

Download or read book Semiotics and Visual Communication written by Evripides Zantides. This book was released on 2014-04-11. Available in PDF, EPUB and Kindle. Book excerpt: This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011. The conference was structured around the theme from theory to practice, and brought together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. Within a semiotic framework, the book explores research questions under five main thematic areas: Architectural, Spatial Design-Design for Three-Dimensional Products; Design for Print Applications; Design for Screen-Based Media; Pedagogy of Visual Communication; and Visual Arts. This volume will be an asset for people who have an interest in semiotics, not only from a theoretical and historical perspective, but also from an applied point of view, looking at how semiotic theory can be implemented into educational research, design and visual communication practice. The book provides 25 essential contributions that demonstrate how the concepts and theories of semiotics can be creatively adapted within the interdisciplinary nature of visual communication.

Semiotics and Visual Communication III

2019-11-12 Literary Criticism
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Release : 2019-11-12
Genre : Literary Criticism
Kind : eBook
Book Rating : 323/5 ( reviews)

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Book Synopsis Semiotics and Visual Communication III by : Evripides Zantides

Download or read book Semiotics and Visual Communication III written by Evripides Zantides. This book was released on 2019-11-12. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.

Semiotics of Visual Language

1990-10-22 Literary Criticism & Collections
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Release : 1990-10-22
Genre : Literary Criticism & Collections
Kind : eBook
Book Rating : 699/5 ( reviews)

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Book Synopsis Semiotics of Visual Language by : Fernande Saint-Martin

Download or read book Semiotics of Visual Language written by Fernande Saint-Martin. This book was released on 1990-10-22. Available in PDF, EPUB and Kindle. Book excerpt: "... the details of Saint-Martin's argument contain a wealth of penetrating observations from which anyone with a serious interest in visual communication will profit." -- Journal of Communication Saint-Martin elucidates a syntax of visual language that sheds new light on nonverbal language as a form of representation and communication. She describes the evolution of this language in the visual arts as well as its multiple uses in contemporary media. The result is a completely new approach for scholars and practitioners of the visual arts eager to decode the many forms of visual communication.

Visible Signs

2017-07-06 Design
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Release : 2017-07-06
Genre : Design
Kind : eBook
Book Rating : 857/5 ( reviews)

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Book Synopsis Visible Signs by : David Crow

Download or read book Visible Signs written by David Crow. This book was released on 2017-07-06. Available in PDF, EPUB and Kindle. Book excerpt: Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.

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