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Selling Tradition

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Release : 2000-11-09
Genre : History
Kind : eBook
Book Rating : 31X/5 ( reviews)

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Book Synopsis Selling Tradition by : Jane S. Becker

Download or read book Selling Tradition written by Jane S. Becker. This book was released on 2000-11-09. Available in PDF, EPUB and Kindle. Book excerpt: The first half of the twentieth century witnessed a growing interest in America's folk heritage, as Americans began to enthusiastically collect, present, market, and consume the nation's folk traditions. Examining one of this century's most prominent "folk revivals--the reemergence of Southern Appalachian handicraft traditions in the 1930s--Jane Becker unravels the cultural politics that bound together a complex network of producers, reformers, government officials, industries, museums, urban markets, and consumers, all of whom helped to redefine Appalachian craft production in the context of a national cultural identity. Becker uses this craft revival as a way of exploring the construction of the cultural categories "folk" and "tradition." She also addresses the consequences such labels have had on the people to whom they have been assigned. Though the revival of domestic arts in the Southern Appalachians reflected an attempt to aid the people of an impoverished region, she says, as well as a desire to recapture an important part of the nation's folk heritage, in reality the new craft production owed less to tradition than to middle-class tastes and consumer culture--forces that obscured the techniques used by mountain laborers and the conditions in which they worked.

Advertising and Selling

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Author :
Release : 1923
Genre : Advertising
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Advertising and Selling by : Noble T. Praigg

Download or read book Advertising and Selling written by Noble T. Praigg. This book was released on 1923. Available in PDF, EPUB and Kindle. Book excerpt:

Selling Your Photography

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Author :
Release : 2010-02-23
Genre : Performing Arts
Kind : eBook
Book Rating : 266/5 ( reviews)

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Book Synopsis Selling Your Photography by : Richard Weisgrau

Download or read book Selling Your Photography written by Richard Weisgrau. This book was released on 2010-02-23. Available in PDF, EPUB and Kindle. Book excerpt: Selling Your Photography is the road map to help photographers find their way through the complexities of the marketplace and get their images published! This insider’s guide examines magazines, newspapers, books, posters, greeting cards, calendars, brochures, print and Web advertisements, annual reports, and more. Chapters cover how to: • Break into diverse markets • Shoot and sell stock and assignment photography • Find advertising, corporate, editorial, and merchandise segment clients • Work with photo editors, art directors, and communication directors • Market your photography • Develop good business habits • License and price your work • Get new clients through past publication • Make additional sales with the same photographs. Anyone who plans to have his or her images published will need this handy guide. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Advertising and Selling Fortnightly

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Author :
Release : 1925
Genre : Advertising
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Advertising and Selling Fortnightly by :

Download or read book Advertising and Selling Fortnightly written by . This book was released on 1925. Available in PDF, EPUB and Kindle. Book excerpt:

Selling is Dead

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Author :
Release : 2012-06-29
Genre : Business & Economics
Kind : eBook
Book Rating : 273/5 ( reviews)

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Book Synopsis Selling is Dead by : Marc Miller

Download or read book Selling is Dead written by Marc Miller. This book was released on 2012-06-29. Available in PDF, EPUB and Kindle. Book excerpt: A manifesto for reinventing the sales function Selling Is Dead argues that selling teams and growth-motivated organizations must change to remain competitive. It presents a new selling framework based on research that indicates that buyer behavior can be modeled and that large sales and small sales are fundamentally different. This new framework provides salespeople with a practical structure for giving buyers significantly more value for their dollar-value well beyond the products and services being sold. Rather than focusing on one selling model, regardless of the type of sale, this book offers four different types of large sales and presents specific strategies for succeeding at each. Many sales organizations are systematically mismanaging their selling opportunities and failing to optimize their markets. Through effective selling models, illustrative case studies and examples, and real-world anecdotes, Selling Is Dead brings strategy and efficiency to sales-and shows every sales-based business how to reap the rewards.

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