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Selling the American Muscle Car

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Release : 2016-10-14
Genre : Transportation
Kind : eBook
Book Rating : 03X/5 ( reviews)

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Book Synopsis Selling the American Muscle Car by : Diego Rosenberg

Download or read book Selling the American Muscle Car written by Diego Rosenberg. This book was released on 2016-10-14. Available in PDF, EPUB and Kindle. Book excerpt: As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.

Classic Muscle Car Advertising

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Author :
Release : 2002
Genre : Antiques & Collectibles
Kind : eBook
Book Rating : 369/5 ( reviews)

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Book Synopsis Classic Muscle Car Advertising by : Mitch Frumkin

Download or read book Classic Muscle Car Advertising written by Mitch Frumkin. This book was released on 2002. Available in PDF, EPUB and Kindle. Book excerpt: Ride along during a historical cruise of muscle car advertising from the '50s, '60s, and '70s. Near full size ads paint the history of thundering muscle cars from three tumultuous decades. This valuable reference depicts some of the last remnants of promotional print material containing hard-to-find factory facts and images on muscle car models. More than 160 ads have been restored to their original, vibrant color. Muscle cars from American Motors, Buick, Chevrolet, Chrysler, Dodge, Ford, General Motors, Mercury, Oldsmobile, Plymouth, and Pontiac are included. Covers popular models such as Javelins, Gremlins, Barracudas, Belvederes, Road Runners, Chargers, Camaros, Corvettes, Novas, and GTOs.

The All-American Muscle Car

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Author :
Release : 2017-05-22
Genre : Transportation
Kind : eBook
Book Rating : 184/5 ( reviews)

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Book Synopsis The All-American Muscle Car by : Joe Oldham

Download or read book The All-American Muscle Car written by Joe Oldham. This book was released on 2017-05-22. Available in PDF, EPUB and Kindle. Book excerpt: The All-American Muscle Car provides the ultimate hands-on history of the American Muscle car and where it is now -- Mustangs, Camaros, 'Cudas, Challengers, you name it. When John Z. DeLorean and his cadre of enthusiastic rule benders took it upon themselves to bolt Pontiac's hottest engine into a mid-sized Tempest, disobeying orders from the top of General Motors food chain, they created something that should not have been, and will never be again: the muscle car. The resulting GTO spearheaded a new breed of performance car aimed at a new breed of buyer: the baby boom generation, tens of millions of young customers entering the market each year. The All-American Muscle Car: The Rise, Fall and Resurrection of Detroit's Greatest Performance Cars tells the story of these brutal performance machines through the words of muscle-car icons like Jim Wangers, the man who marketed DeLorean's thuggish invention, Joe Oldham, a legendary automotive journalist who tested these cars when they first came off the production line, often via illegal street racing, and classic-car broker Colin Comer, who has been instrumental in restoring some of the most iconic (and valuable) muscle cars. Top muscle car experts like Randy Leffingwell and David Newhardt tell other facets of the muscle-car story, like the pony-car wars between the Mustang, Camaro, 'Cuda, and Challenger; the ultra-high performance dealer specials; and the rebirth of the modern muscle car. All told, this book provides the ultimate hands-on history of these most American of cars.

Selling the American Muscle Car

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Author :
Release : 2016
Genre : Advertising
Kind : eBook
Book Rating : 091/5 ( reviews)

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Book Synopsis Selling the American Muscle Car by : Diego Rosenberg

Download or read book Selling the American Muscle Car written by Diego Rosenberg. This book was released on 2016. Available in PDF, EPUB and Kindle. Book excerpt:

The Art of the Muscle Car

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Author :
Release : 2013-05-19
Genre : Transportation
Kind : eBook
Book Rating : 553/5 ( reviews)

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Book Synopsis The Art of the Muscle Car by : David Newhardt

Download or read book The Art of the Muscle Car written by David Newhardt. This book was released on 2013-05-19. Available in PDF, EPUB and Kindle. Book excerpt: “Just what is a Muscle Car?” Road Test magazine asked in June 1967. The answer: “Exactly what the name implies. It is a product of the American car industry adhering to the hot rodder’s philosophy of taking a small car and putting a BIG engine in it. . . . The Muscle Car is Charles Atlas kicking sand in the face of the 98 horsepower weakling.” Unconcerned with such trivial details as comfort and handling, the vintage American muscle car was built for straight-line speed and quickly became the ride of choice for power-hungry racers and serious gearheads. In a country where performance was measured in brute force, a quarter mile at a time, the muscle car was the perfect machine. In the intervening years, these down-and-dirty, high-performing beauties have earned their place in the automotive pantheon. As prized by collectors and aficionados as they are by denizens of garages and drag strips, classic muscle cars now fetch upwards of a million dollars at auctions and feature in any story of America’s automotive glory days. The icons of muscle car art—including Camaro and Chevelle SS, the Hemi and 440-6 ’Cuda, Challenger, Roadrunner, Super Bee, GTX, Super Bird, Daytona Charger, Super Cobra Jet and Boss Mustang, Talladega Torino, Buick GSX and W30 Oldsmobile 442, and AMX Javelin—are all here, on full display in this lavishly illustrated volume, each described in a detailed essay followed by a gallery of portraits and special gatefold presentations that capture the art of the muscle car at its finest.

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