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Selling Social Change (Without Selling Out)

2007-06-15 Business & Economics
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Release : 2007-06-15
Genre : Business & Economics
Kind : eBook
Book Rating : 204/5 ( reviews)

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Book Synopsis Selling Social Change (Without Selling Out) by : Andy Robinson

Download or read book Selling Social Change (Without Selling Out) written by Andy Robinson. This book was released on 2007-06-15. Available in PDF, EPUB and Kindle. Book excerpt: In Selling Social Change (Without Selling Out) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an organization's mission. Step by step, this invaluable resource shows how to organize a team, select a venture, draft a business plan, find start-up funding, and successfully market goods and services. Robinson includes critical information on the tax implications of earned income and the pros and cons of corporate partnerships. The book also addresses when to consider outsourcing, collaborating with competitors, and raising additional funds to expand the business.

Fundraising for Social Change

2016-04-18 Business & Economics
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Release : 2016-04-18
Genre : Business & Economics
Kind : eBook
Book Rating : 79X/5 ( reviews)

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Book Synopsis Fundraising for Social Change by : Kim Klein

Download or read book Fundraising for Social Change written by Kim Klein. This book was released on 2016-04-18. Available in PDF, EPUB and Kindle. Book excerpt: The bible of grassroots fundraising, updated with the latest tools and methods Fundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits nationally and internationally, this book provides a soup-to-nuts prescription for building, maintaining, and expanding an individual donor program. Author Kim Klein is a recognized authority on all aspects of fundraising, and this book distills her decades of expertise into fundraising strategies that work. This updated seventh edition includes new information on the impact of generational change, using social media effectively, multi-channel fundraising, and more, including expanded discussion on retaining donors and on legacy giving. Widely considered the 'bible of grassroots fundraising,' this practically-grounded guide is an invaluable resource for anyone who has to raise money for important causes. A strong, sustainable fundraising strategy must possess certain characteristics. You need people who are willing to ask and realistic goals. You need to gather data and use it to improve results, and you need to translate your ideas in to language donors will understand. A robust individual donor program creates stable and long-term cash flow, and this book shows you how to structure your fundraising appropriately no matter how tight your initial budget. Develop and maintain a large base of individual donors Utilize strategies that pay off sooner rather than later Expand your reach and get your message out to the donor pool Translate traditional fundraising methods into strategies that work for social justice organizations with little or no front money Basing your fundraising strategy on the contributions of individual donors may feel like herding cats—but it's the best way for your organization to maintain maximum freedom to pursue the mission that matters. A robust, organized, planned approach can help you reach your goals sooner, and Fundraising for Social Change is the field guide for putting it all together to make big things happen.

Social Selling

2016-07-03 Business & Economics
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Release : 2016-07-03
Genre : Business & Economics
Kind : eBook
Book Rating : 020/5 ( reviews)

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Book Synopsis Social Selling by : Timothy Hughes

Download or read book Social Selling written by Timothy Hughes. This book was released on 2016-07-03. Available in PDF, EPUB and Kindle. Book excerpt: Adopt a clear strategy for social selling, including how to build authority online, gain influence in target communities and engage with decision-makers and changemakers to 'hack' the buying process, with the bestselling book from industry thought-leader Tim Hughes. As the digital landscape continues to change buying habits at both B2B and B2C level, it has become increasingly difficult to reach customers early enough in their decision-making process through traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: -How to use networks purposefully to build social trust and create a high-quality community -How to develop real influence and authority in your subject area and connect with change-makers -How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platforms Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this book is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organization.

Creating Business Value and Competitive Advantage With Social Entrepreneurship

2018-07-20 Business & Economics
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Release : 2018-07-20
Genre : Business & Economics
Kind : eBook
Book Rating : 885/5 ( reviews)

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Book Synopsis Creating Business Value and Competitive Advantage With Social Entrepreneurship by : Iyigun, N. Oyku

Download or read book Creating Business Value and Competitive Advantage With Social Entrepreneurship written by Iyigun, N. Oyku. This book was released on 2018-07-20. Available in PDF, EPUB and Kindle. Book excerpt: The field of social entrepreneurship is attracting attention from multiple industries. Social entrepreneurs are responsible for finding ways to creatively contribute to society by providing affordable products and services. Creating Business Value and Competitive Advantage With Social Entrepreneurship is a useful scholarly resource that examines the broad topic of social entrepreneurship by looking at relevant theoretical frameworks and fundamental terms. Focused on topics such as creating business value, promoting social entrepreneurship, and enacting programs of social change, this book provides the latest research and practical solutions concerning social entrepreneurship. The source proves valuable to academicians, researchers, entrepreneurship practitioners, and individuals interested in learning more about social entrepreneurship.

Working Across Generations

2008-12-03 Business & Economics
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Release : 2008-12-03
Genre : Business & Economics
Kind : eBook
Book Rating : 373/5 ( reviews)

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Book Synopsis Working Across Generations by : Frances Kunreuther

Download or read book Working Across Generations written by Frances Kunreuther. This book was released on 2008-12-03. Available in PDF, EPUB and Kindle. Book excerpt: The authors provide a range of ideas on how to approach generational shifts in leadership so that the contributions of long-time leaders are valued, new and younger leaders' talent is recognized, and groups are better prepared to work across generational divides. Giving context to these differences, they explore the current assumptions about the upcoming transition between generations in the social sector; introduce new ideas or frames for thinking about generational leadership change; and examine how this change poses individual, organizational, and systemic challenges for those in the social sector. In addition, they provide numerous examples and practical exercises to show how to address these issues. The book concludes with critical advice on how to communicate across generations and key recommendations for future research and action.

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