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Seducing the Boys Club

2008-12-30 Business & Economics
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Release : 2008-12-30
Genre : Business & Economics
Kind : eBook
Book Rating : 99X/5 ( reviews)

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Book Synopsis Seducing the Boys Club by : Nina DiSesa

Download or read book Seducing the Boys Club written by Nina DiSesa. This book was released on 2008-12-30. Available in PDF, EPUB and Kindle. Book excerpt: Fact #1: Forty years after the feminist revolution, fewer than 2 percent of Fortune 1000 CEOs are women. Fact #2: The playing field is not level. Fact #3: You need to get over this. Chairman of the flagship office of the largest advertising agency network in the world, Nina DiSesa is a master communicator, a ceiling crasher, and a big-time realist. In Seducing the Boys Club, DiSesa shows you how S&M–seduction and manipulation–is the secret to winning over (and surpassing) the big guys. She asserts that women need to meld their “female” characteristics (nurturing, compassion, intuition) with “male” traits (decisiveness, focus, confidence, humor) to expand their professional horizons. DiSesa also shares her practical, outrageous, and even controversial maxims for making it, including • Learn to appreciate men. Men like women who like them. • Remember that women are biologically wired to succeed. • If you want to make a name for yourself, find a mess and fix it. A secure and comfortable job only holds you back. • Act brave and you will look brave. • Screw the rules. Make up your own. Whether dead-on funny or deadly serious, DiSesa is always on her game, always on message, and absolutely on target as she arms women (men, too!) with the can-do confidence and no-compromises attitude they need to climb as high as their ambition can carry them–while keeping their standards impeccable and their integrity intact.

The Boys' Club

2021-02-19
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Release : 2021-02-19
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Kind : eBook
Book Rating : 309/5 ( reviews)

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Book Synopsis The Boys' Club by : Jillian Dodd

Download or read book The Boys' Club written by Jillian Dodd. This book was released on 2021-02-19. Available in PDF, EPUB and Kindle. Book excerpt: London Prep, Book #2

The Last Male Bastion

2009-12-16 Business & Economics
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Release : 2009-12-16
Genre : Business & Economics
Kind : eBook
Book Rating : 37X/5 ( reviews)

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Book Synopsis The Last Male Bastion by : Douglas M. Branson

Download or read book The Last Male Bastion written by Douglas M. Branson. This book was released on 2009-12-16. Available in PDF, EPUB and Kindle. Book excerpt: Not until 1997 did a female become chief executive officer of a Fortune 500 corporation (Jill Barad, at Mattel Toy Co. Women’s progress since that time has been in fits and starts, exceedingly slow. The number of women CEOs reached 4 in 1999 only to slide back to 2 in 2001. Meanwhile, while not reaching anything approaching parity, women made significant strides in politics (as senators, cabinet secretaries and governors), in not-for-profit spheres (as CEOs of health care and hospital organizations or of United Way chapters, with budgets of billions of dollars), and at colleges and universities (23 % have female presidents or chancellors). Currently, 3%, or 15, of Fortune 500 CEOs are women. After examining in detail the educations, career progressions, pronouncements and observations, as well as family lives, of the 19 women who have risen to the top (sitting and former CEOs), this book asks, and attempts to answer, two questions: Why haven’t more women reached the CEO suite?How might women in business better position themselves to ascend to the pinnacle?

Adman’s Dilemma

2018-01-01 Business & Economics
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Release : 2018-01-01
Genre : Business & Economics
Kind : eBook
Book Rating : 983/5 ( reviews)

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Book Synopsis Adman’s Dilemma by : Paul Rutherford

Download or read book Adman’s Dilemma written by Paul Rutherford. This book was released on 2018-01-01. Available in PDF, EPUB and Kindle. Book excerpt: The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.

Current Research on Gender Issues in Advertising

2020-10-12 Business & Economics
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Release : 2020-10-12
Genre : Business & Economics
Kind : eBook
Book Rating : 725/5 ( reviews)

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Book Synopsis Current Research on Gender Issues in Advertising by : Yorgos Zotos

Download or read book Current Research on Gender Issues in Advertising written by Yorgos Zotos. This book was released on 2020-10-12. Available in PDF, EPUB and Kindle. Book excerpt: Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.

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