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Aquaculture Marketing Handbook

2008-02-15 Technology & Engineering
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Release : 2008-02-15
Genre : Technology & Engineering
Kind : eBook
Book Rating : 436/5 ( reviews)

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Book Synopsis Aquaculture Marketing Handbook by : Carole R. Engle

Download or read book Aquaculture Marketing Handbook written by Carole R. Engle. This book was released on 2008-02-15. Available in PDF, EPUB and Kindle. Book excerpt: Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated bibliography and webliography that provide descriptions to key additional sources of information. Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.

Seafood and Aquaculture Marketing Handbook

2016-09-26 Technology & Engineering
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Release : 2016-09-26
Genre : Technology & Engineering
Kind : eBook
Book Rating : 501/5 ( reviews)

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Book Synopsis Seafood and Aquaculture Marketing Handbook by : Carole R. Engle

Download or read book Seafood and Aquaculture Marketing Handbook written by Carole R. Engle. This book was released on 2016-09-26. Available in PDF, EPUB and Kindle. Book excerpt: Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.

Seafood and Aquaculture Marketing Handbook

2017 Aquaculture
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Release : 2017
Genre : Aquaculture
Kind : eBook
Book Rating : 047/5 ( reviews)

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Book Synopsis Seafood and Aquaculture Marketing Handbook by : Carole Ruth Engle

Download or read book Seafood and Aquaculture Marketing Handbook written by Carole Ruth Engle. This book was released on 2017. Available in PDF, EPUB and Kindle. Book excerpt:

Aquaculture Businesses: A Practical Guide to Economics and Marketing

2020-02-29 Technology & Engineering
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Release : 2020-02-29
Genre : Technology & Engineering
Kind : eBook
Book Rating : 151/5 ( reviews)

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Book Synopsis Aquaculture Businesses: A Practical Guide to Economics and Marketing by : Carole Engle

Download or read book Aquaculture Businesses: A Practical Guide to Economics and Marketing written by Carole Engle. This book was released on 2020-02-29. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new book provides practical guidance and advice for individuals who are seeking to manage and develop a successful aquaculture business. Starting with an overview of the types of challenges faced by managers of aquaculture businesses, the book then presents and contrasts the differences in challenges faced by new, start-up businesses and those that have been in business for many years. The book includes step-by-step guidance on how to find key markets, locate customers and determine their preferences, how to develop estimates of capital requirements for land, construction of buildings and production facilities, and to purchase equipment. Guidance is given to the reader on practical aspects of developing a financing plan, including the key financial statements that show early indication of potential problems. Comprehensive coverage is also provided of the various types of permits and regulations, as well as the magnitude of costs and delays that can occur for an aquaculture business to be in compliance. Finally, advice is given on keeping an eye on emerging trends, signs of changing consumer preferences and demand, and external threats and opportunities. Written by Carole Engle, known and respected worldwide, Aquaculture Businesses is an essential internationally-applicable resource for aquaculture entrepreneurs and business men and women who are the management-level decision makers for new start-up businesses, as well as for existing businesses that need to continue to grow and change with market dynamics. All aquaculture farm owners, and suppliers to the industry, should have this excellent resource to hand. Libraries in all universities and research establishments where aquaculture, business studies, economics or marketing are studied and taught should have copies of this book on their shelves. 5m Books

Seafood Marketing Resources

1992 Aquaculture
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Release : 1992
Genre : Aquaculture
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Seafood Marketing Resources by : Mary E. Lassanyi

Download or read book Seafood Marketing Resources written by Mary E. Lassanyi. This book was released on 1992. Available in PDF, EPUB and Kindle. Book excerpt:

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