Sales Management for Improved Organizational Competitiveness and Performance

2022 Competition

Author : José Duarte Santos
Release : 2022
Genre : Competition
Kind : eBook
Book Rating : 307/5 ( reviews)

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Book Synopsis Sales Management for Improved Organizational Competitiveness and Performance by : José Duarte Santos

Download or read book Sales Management for Improved Organizational Competitiveness and Performance written by José Duarte Santos. This book was released on 2022. Available in PDF, EPUB and Kindle. Book excerpt: "This book will present knowledge and skills to allow readers with the ability to understand and apply different concepts, techniques and tools in the sales area, highlighting the influences of management, marketing and technology on sales and presenting trends in the digital transformation that is taking place in organizations"--

Sales Management for Improved Organizational Competitiveness and Performance

2022-05-27 Business & Economics

Author : Santos, José Duarte
Release : 2022-05-27
Genre : Business & Economics
Kind : eBook
Book Rating : 326/5 ( reviews)

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Book Synopsis Sales Management for Improved Organizational Competitiveness and Performance by : Santos, José Duarte

Download or read book Sales Management for Improved Organizational Competitiveness and Performance written by Santos, José Duarte. This book was released on 2022-05-27. Available in PDF, EPUB and Kindle. Book excerpt: With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to improve sales, customer relations, and customer satisfaction. The evolution of technology has also been promoting changes in the sales process, which provides new opportunities and challenges for enterprises at various levels. Sales Management for Improved Organizational Competitiveness and Performance highlights the influences of management, marketing, and technology on sales and presents trends in sales, namely the digital transformation that is taking place in organizations. The book also considers innovative concepts, techniques, and tools in the sales area. Covering a wide range of topics such as digital transformation, sales communication, and social media marketing, this reference work is ideal for managers, marketers, researchers, scholars, practitioners, academicians, instructors, and students.

Management and Marketing for Improved Retail Competitiveness and Performance

2023-07-28 Business & Economics

Author : Santos, José Duarte
Release : 2023-07-28
Genre : Business & Economics
Kind : eBook
Book Rating : 761/5 ( reviews)

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Book Synopsis Management and Marketing for Improved Retail Competitiveness and Performance by : Santos, José Duarte

Download or read book Management and Marketing for Improved Retail Competitiveness and Performance written by Santos, José Duarte. This book was released on 2023-07-28. Available in PDF, EPUB and Kindle. Book excerpt: The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Sales Management

2003 Management

Author : R K Srivastava
Release : 2003
Genre : Management
Kind : eBook
Book Rating : 525/5 ( reviews)

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Book Synopsis Sales Management by : R K Srivastava

Download or read book Sales Management written by R K Srivastava. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt: The survival and of many products and companies depend upon the marketing strategies adopted by them. In the rapidly changing scenario of markets, when even propaganda and advertisements are unable to do the magic, it is the dedicated marketing professionals who compel the customer to purchase their goods and services. In todayâ€™s business strategies, production of goods and services are not the end and means of everything. Neither financial or personnel management, nor inventory or time management are important today. It is Sales Management which has the last laugh over every other aspect of the business. Many a time it has been seen hat a better quality product or service has given place to an inferior quality product or service only due to superb marketing management. This book is a path-breaking effort and opens up a new dimension in the field of sales management, which is suitable to the present day needs and requirements. It takes into consideration the different academic aspects of Marketing and Sales Management for undergraduate and postgraduate students. This book would be of great help to managerial practitioners at any organizational level who are responsible for a function, department or a set of responsibilities.

Sales Management

2021 Sales management

Author : Thomas N. Ingram
Release : 2021
Genre : Sales management
Kind : eBook
Book Rating : 708/5 ( reviews)

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Book Synopsis Sales Management by : Thomas N. Ingram

Download or read book Sales Management written by Thomas N. Ingram. This book was released on 2021. Available in PDF, EPUB and Kindle. Book excerpt:

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