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Routledge Handbook of Football Marketing

2017-03-27 Business & Economics
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Release : 2017-03-27
Genre : Business & Economics
Kind : eBook
Book Rating : 367/5 ( reviews)

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Book Synopsis Routledge Handbook of Football Marketing by : Nicolas Chanavat

Download or read book Routledge Handbook of Football Marketing written by Nicolas Chanavat. This book was released on 2017-03-27. Available in PDF, EPUB and Kindle. Book excerpt: Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football, as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing research, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. Covering developments in sponsorship, marketing communications, CRM, strategic marketing, international marketing and digital media, it features authors and cases from countries including the UK, US, France, Spain, Germany, Italy, China and Japan.

Routledge Handbook of Sports Marketing

2015-12-22 Business & Economics
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Release : 2015-12-22
Genre : Business & Economics
Kind : eBook
Book Rating : 910/5 ( reviews)

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Book Synopsis Routledge Handbook of Sports Marketing by : Simon Chadwick

Download or read book Routledge Handbook of Sports Marketing written by Simon Chadwick. This book was released on 2015-12-22. Available in PDF, EPUB and Kindle. Book excerpt: Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

Routledge Handbook of Football Marketing

2019-12-12
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Release : 2019-12-12
Genre :
Kind : eBook
Book Rating : 073/5 ( reviews)

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Book Synopsis Routledge Handbook of Football Marketing by : Nicolas Chanavat

Download or read book Routledge Handbook of Football Marketing written by Nicolas Chanavat. This book was released on 2019-12-12. Available in PDF, EPUB and Kindle. Book excerpt: Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.

Routledge Handbook of Football Marketing

2017-03-27 Business & Economics
Download Routledge Handbook of Football Marketing PDF Online Free

Author :
Release : 2017-03-27
Genre : Business & Economics
Kind : eBook
Book Rating : 359/5 ( reviews)

GET EBOOK


Book Synopsis Routledge Handbook of Football Marketing by : Nicolas Chanavat

Download or read book Routledge Handbook of Football Marketing written by Nicolas Chanavat. This book was released on 2017-03-27. Available in PDF, EPUB and Kindle. Book excerpt: Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.

Routledge Handbook of Football Business and Management

2018-11-19 Business & Economics
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Author :
Release : 2018-11-19
Genre : Business & Economics
Kind : eBook
Book Rating : 785/5 ( reviews)

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Book Synopsis Routledge Handbook of Football Business and Management by : Simon Chadwick

Download or read book Routledge Handbook of Football Business and Management written by Simon Chadwick. This book was released on 2018-11-19. Available in PDF, EPUB and Kindle. Book excerpt: Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth. Presenting critical insights from world-leading football scholars and introducing football’s key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women’s game. This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.

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