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Revolution in the Mailbox

2003-12-31 Business & Economics
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Release : 2003-12-31
Genre : Business & Economics
Kind : eBook
Book Rating : 509/5 ( reviews)

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Book Synopsis Revolution in the Mailbox by : Mal Warwick

Download or read book Revolution in the Mailbox written by Mal Warwick. This book was released on 2003-12-31. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.

Revolution in the Mailbox

1990-01-01 Business & Economics
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Release : 1990-01-01
Genre : Business & Economics
Kind : eBook
Book Rating : 105/5 ( reviews)

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Book Synopsis Revolution in the Mailbox by : Mal Warwick

Download or read book Revolution in the Mailbox written by Mal Warwick. This book was released on 1990-01-01. Available in PDF, EPUB and Kindle. Book excerpt:

The Direct Mail Revolution

2019-03-19 Business & Economics
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Release : 2019-03-19
Genre : Business & Economics
Kind : eBook
Book Rating : 890/5 ( reviews)

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Book Synopsis The Direct Mail Revolution by : Robert W. Bly

Download or read book The Direct Mail Revolution written by Robert W. Bly. This book was released on 2019-03-19. Available in PDF, EPUB and Kindle. Book excerpt: BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.

Warwick Fundraising Set

2004-02-11 Business & Economics
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Release : 2004-02-11
Genre : Business & Economics
Kind : eBook
Book Rating : 418/5 ( reviews)

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Book Synopsis Warwick Fundraising Set by : Mal Warwick

Download or read book Warwick Fundraising Set written by Mal Warwick. This book was released on 2004-02-11. Available in PDF, EPUB and Kindle. Book excerpt: The Warick Fundraising set includes three titles, Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising, Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests, How to Write Successful Fundraising Letters Revolution in the Mailbox is an update of the most comprehensive survey of direct mail fundraising in the public interest. Fully illustrated and easy to read, packed with down-to-earth examples, it is an indispensable guide to direct mail fundraising for a nonprofit organization's staff, board members and donors. In Testing, Testing, 1,2,3 direct mail expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can't be over-estimated. Warwick's reader-friendly guide walks fundraisers through the scientific process of discovering the perfect combination of offer, package and postage. He explains how fundraisers often need several attempts, and months or years of step-by-step refinements, to produce a prospecting package that will build a large, responsive donor file. Writing letters of appeal can be confusing and laborious. How to Write Successful Fundraising Letters, a guide from the nation's premier letter-writing tutor-direct mail expert Mal Warwick-shows fundraisers what makes the best letters work. Warwick keeps fundraisers on track when he reminds them: "You're writing for results-Not a Pulitzer Prize." How to Write Successful Fundraising Letters provides both general advice about the most effective direct mail strategies and specific guidance for readers interested in the details of a direct mail campaign.

The Email Revolution

2013-09-13 Business & Economics
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Release : 2013-09-13
Genre : Business & Economics
Kind : eBook
Book Rating : 859/5 ( reviews)

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Book Synopsis The Email Revolution by : V. A. Shiva Ayyadurai

Download or read book The Email Revolution written by V. A. Shiva Ayyadurai. This book was released on 2013-09-13. Available in PDF, EPUB and Kindle. Book excerpt: In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers—opportunities of which organizations everywhere were failing to take advantage. Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes. Don’t miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine.

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