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Author : Michael Levy
Release : 2014-03
Genre : Retail trade
Kind : eBook
Book Rating : 207/5 ( reviews)
Book Synopsis Retailing Management by : Michael Levy
Download or read book Retailing Management written by Michael Levy. This book was released on 2014-03. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dhruv Grewal
Release : 2018-12-03
Genre : Business & Economics
Kind : eBook
Book Rating : 334/5 ( reviews)
Book Synopsis Retail Marketing Management by : Dhruv Grewal
Download or read book Retail Marketing Management written by Dhruv Grewal. This book was released on 2018-12-03. Available in PDF, EPUB and Kindle. Book excerpt: In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
Author : Joachim Zentes
Release : 2016-10-07
Genre : Business & Economics
Kind : eBook
Book Rating : 830/5 ( reviews)
Book Synopsis Strategic Retail Management by : Joachim Zentes
Download or read book Strategic Retail Management written by Joachim Zentes. This book was released on 2016-10-07. Available in PDF, EPUB and Kindle. Book excerpt: This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
Author : Barry Berman
Release : 2001
Genre : Business & Economics
Kind : eBook
Book Rating : 346/5 ( reviews)
Book Synopsis Retail Management by : Barry Berman
Download or read book Retail Management written by Barry Berman. This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt: Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.
Author : Michael Levy
Release : 2009
Genre : Retail trade
Kind : eBook
Book Rating : 240/5 ( reviews)
Book Synopsis Retailing Management by : Michael Levy
Download or read book Retailing Management written by Michael Levy. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields. Known for its strategic look at retailing and current coverage, this new 7th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text’s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text’s logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, “how to,†and conceptual material, in a highly readable and interesting format. The seventh edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization; customer relationship management programs; multi-channel retailing; supply chain management, the use of the Internet to improve operating efficiencies and customer service; and legal, ethical and cooperate social responsibility issues.. Students indicate that this text is a “good read†because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.
