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Reinventing Retail

2019-07-29 Business & Economics
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Release : 2019-07-29
Genre : Business & Economics
Kind : eBook
Book Rating : 799/5 ( reviews)

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Book Synopsis Reinventing Retail by : Ian Shepherd

Download or read book Reinventing Retail written by Ian Shepherd. This book was released on 2019-07-29. Available in PDF, EPUB and Kindle. Book excerpt: Ian Shepherd is a CEO and CMO who has held senior roles in a range of world-class consumer brands over the last 25 years including BskyB, Vodafone, Game and Odeon. He has seen businesses driven to the brink of extinction by changing consumer needs but also seen businesses respond to those changes, transform themselves and thrive. Ian has launched loyalty programmes, built new digital revenue streams for traditional retailers and turned declining market share into stellar growth - all based on a keen practical understanding of the consumer. Now consulting and mentoring businesses on commercial and digital topics, Ian lives in Oxford with his family.

Reinventing the Customer Shopping Experience

2018 Experience
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Release : 2018
Genre : Experience
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Reinventing the Customer Shopping Experience by : Anna Kathrin Sebald

Download or read book Reinventing the Customer Shopping Experience written by Anna Kathrin Sebald. This book was released on 2018. Available in PDF, EPUB and Kindle. Book excerpt:

Chocolates on the Pillow Aren't Enough

2007-04-18 Business & Economics
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Release : 2007-04-18
Genre : Business & Economics
Kind : eBook
Book Rating : 097/5 ( reviews)

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Book Synopsis Chocolates on the Pillow Aren't Enough by : Jonathan M. Tisch

Download or read book Chocolates on the Pillow Aren't Enough written by Jonathan M. Tisch. This book was released on 2007-04-18. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Chocolates on the Pillow Aren't Enough "Jonathan recognizes that in today's Internet-fed, savvy-consumer world, it is the people-to-people connections, regardless of price point, that differentiate a customer's experience. Gimmicks come and go, but without sincere and caring people delivering the overall experience, from start to finish, well, it's true--chocolates on the pillow are not enough. A great read!" —David Neeleman, founder and CEO, JetBlue Airways Corporation "If you don't work for your customer, you're not doing your job. Who better to turn to for lessons in great customer experiences than Jonathan Tisch? He has long been one of the most respected leaders in travel and hospitality, and when it comes to treating all customers like guests, to put it simply, he gets it. And then some." —Millard S. Drexler, Chairman and CEO, J. Crew Group "What brings customers back to my restaurants? Why do viewers watch my TV show? It's more than Bam! It's delivering a kicked-up customer experience. Tisch is the guy who knows how to do this best. His book gives the inside scoop on how to excite your customers and bring 'em back for more." —Emeril Lagasse "Attention to detail, passion, and dedication are a few of the things that made me successful as an athlete. Jonathan knows that by doing the same in business, you maximize the customer's experience and outscore the competition." —Tiki Barber

Pioneers, Hidden Champions, Changemakers, and Underdogs

2019-04-09 Business & Economics
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Release : 2019-04-09
Genre : Business & Economics
Kind : eBook
Book Rating : 346/5 ( reviews)

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Book Synopsis Pioneers, Hidden Champions, Changemakers, and Underdogs by : Mark J. Greeven

Download or read book Pioneers, Hidden Champions, Changemakers, and Underdogs written by Mark J. Greeven. This book was released on 2019-04-09. Available in PDF, EPUB and Kindle. Book excerpt: An insider's view of China's under-the-radar, globally competitive innovators. Chinese innovators are making their mark globally. Not only do such giants as Alibaba and Huawei continue to thrive and grow through innovation, thousands of younger Chinese entrepreneurs are poised to enter the global marketplace. In this book, Mark Greeven, George Yip, and Wei Wei offer an insider's view of China's under-the-radar, globally competitive innovators. The authors, all experts on Chinese innovation, distinguish four types of innovators in China: pioneers, large companies that are globally known; hidden champions, midsize enterprises that are market leaders in their niches; underdogs, technology-driven ventures with significant intellectual property; and changemakers, newer firms characterized by digital disruption, exponential growth, and cross-industry innovations. They investigate what kinds of innovations these companies develop (product, process, or business model), their competitive strategies, and key drivers of innovation. They identify six typical ways Chinese entrepreneurs innovate, including swarm innovation (collectively pursuing opportunities) and rapid centralized decision making. Finally, they look at how Chinese innovators are going global, whether building R&D networks internationally or exporting disruptive business models. The book includes many examples of Chinese innovators and innovations, drawn from a range of companies—from pioneers to changemakers—including Alibaba, Haier, Hikvision, Malong Technology, Weihua Solar, Mobike, and Cheetah Mobile. Greeven, Yip, and Wei offer an essential guide to what makes China a heavyweight competitor in the global marketplace.

Reinventing the Product

2019-03-03 Business & Economics
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Release : 2019-03-03
Genre : Business & Economics
Kind : eBook
Book Rating : 659/5 ( reviews)

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Book Synopsis Reinventing the Product by : Eric Schaeffer

Download or read book Reinventing the Product written by Eric Schaeffer. This book was released on 2019-03-03. Available in PDF, EPUB and Kindle. Book excerpt: Create the personalized and compelling experiences that today's customers expect by harnessing AI and digital technologies to create smart connected products, with this cutting-edge guide from senior leaders at Accenture. Digital technology is both friend and foe: highly disruptive, yet it cannot be ignored. As traditional products transform into smart connected products faster than ever before, companies that fail to make use of it now put themselves in the firing line for disintermediation or even eradication. However, digital technology is also the biggest opportunity for product-making businesses to create the next generation of goods in the marketplace. In Reinventing the Product, Eric Schaeffer and David Sovie, both Senior Managing Directors at Accenture, show how this reinvention is made possible, to deliver truly intelligent, and often even autonomous, products. Reinventing the Product makes the case for companies to rethink their product strategy, innovation and engineering processes, including: - How to harness the opportunities of AI and digital technologies, such as IoT sensors, blockchain, advanced analytics, cloud and edge computing - Practical advice on transforming their entire culture to build the future of successful 'living products' - Features case studies from global organizations such as Faurecia, Signify, Symmons and Haier and interviews with thought leaders from top companies including Amazon, ABB, Tesla, Samsung and Google This book provides the only advice any product-making company needs as it embarks on, or accelerates, its digitization journey.

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