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A Research Agenda for Place Branding

2021-04-30 Business & Economics
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Release : 2021-04-30
Genre : Business & Economics
Kind : eBook
Book Rating : 853/5 ( reviews)

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Book Synopsis A Research Agenda for Place Branding by : Dominic Medway

Download or read book A Research Agenda for Place Branding written by Dominic Medway. This book was released on 2021-04-30. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.

Place Branding

2016-01-18 Business & Economics
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Release : 2016-01-18
Genre : Business & Economics
Kind : eBook
Book Rating : 024/5 ( reviews)

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Book Synopsis Place Branding by : R. Govers

Download or read book Place Branding written by R. Govers. This book was released on 2016-01-18. Available in PDF, EPUB and Kindle. Book excerpt: The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

Rethinking Place Branding

2014-11-25 Business & Economics
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Release : 2014-11-25
Genre : Business & Economics
Kind : eBook
Book Rating : 242/5 ( reviews)

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Book Synopsis Rethinking Place Branding by : Mihalis Kavaratzis

Download or read book Rethinking Place Branding written by Mihalis Kavaratzis. This book was released on 2014-11-25. Available in PDF, EPUB and Kindle. Book excerpt: As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.​

Inter-Regional Place Branding

2015-04-01 Science
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Release : 2015-04-01
Genre : Science
Kind : eBook
Book Rating : 293/5 ( reviews)

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Book Synopsis Inter-Regional Place Branding by : Sebastian Zenker

Download or read book Inter-Regional Place Branding written by Sebastian Zenker. This book was released on 2015-04-01. Available in PDF, EPUB and Kindle. Book excerpt: This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity. Accordingly this volume, provides a theoretically well informed but practically oriented overview of this phenomenon – including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field.

How to Brand Nations, Cities and Destinations

2008-12-14 Business & Economics
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Release : 2008-12-14
Genre : Business & Economics
Kind : eBook
Book Rating : 594/5 ( reviews)

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Book Synopsis How to Brand Nations, Cities and Destinations by : T. Moilanen

Download or read book How to Brand Nations, Cities and Destinations written by T. Moilanen. This book was released on 2008-12-14. Available in PDF, EPUB and Kindle. Book excerpt: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

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