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Red Bull and Extreme Sports

2024-03-06 Sports & Recreation
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Release : 2024-03-06
Genre : Sports & Recreation
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Red Bull and Extreme Sports by : Declan Webster

Download or read book Red Bull and Extreme Sports written by Declan Webster. This book was released on 2024-03-06. Available in PDF, EPUB and Kindle. Book excerpt: Red Bull is not just a beverage, it is a lifestyle. It is a brand that sponsors and supports some of the most thrilling and spectacular events and athletes in the realm of extreme sports. From freestyle motocross to skateboarding, from snowboarding to surfing, from downhill mountain biking to parkour, Red Bull is there to fuel the performances and push the limits of the human body and mind. In this book, you will discover the history and evolution of Red Bull and extreme sports, the marketing and promotion strategies that have made Red Bull a global icon, and the stories and achievements of some of the most remarkable and inspiring extreme sports athletes. You will also learn about the benefits and risks of consuming energy drinks and engaging in extreme sports, and how to balance your passion and health.

Extreme Sports Medicine

2016-09-19 Medical
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Release : 2016-09-19
Genre : Medical
Kind : eBook
Book Rating : 654/5 ( reviews)

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Book Synopsis Extreme Sports Medicine by : Francesco Feletti

Download or read book Extreme Sports Medicine written by Francesco Feletti. This book was released on 2016-09-19. Available in PDF, EPUB and Kindle. Book excerpt: This technically oriented book on medicine as applied to extreme sports offers broad coverage of the field extending well beyond the usual focus on major trauma and acute injuries. In addition to the injuries and diseases associated with individual extreme sports, this book also addresses the topics of psychology, dermatology, ophthalmology, infectious diseases, physiology, nutrition, training, injury prevention strategies, rehabilitation, doping, treatment in hostile environments, and legal aspects. Innovative and less frequently considered topics are also discussed, such as recent advances in protective equipment and materials, the effects of exposure on whole-body vibration, and cold exposure risk management. More than 60 of the most authoritative experts from across the world have contributed to this book, drawing on their personal experiences and including practical examples whenever relevant. Both subject matter and illustrations have been selected with the utmost care, the latter including photographs of world-class athletes.The book’s multidisciplinary approach to the subject ensures that it will be relevant to a wide readership.

Transnational Mobilities in Action Sport Cultures

2014-05-30 Social Science
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Release : 2014-05-30
Genre : Social Science
Kind : eBook
Book Rating : 749/5 ( reviews)

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Book Synopsis Transnational Mobilities in Action Sport Cultures by : H. Thorpe

Download or read book Transnational Mobilities in Action Sport Cultures written by H. Thorpe. This book was released on 2014-05-30. Available in PDF, EPUB and Kindle. Book excerpt: This book contributes to recent debates in transnationalism, mobilities and migration studies by offering the first in-depth sociological examination of the global phenomenon of action sports and the transnational networks and connections being established within and across local contexts around the world.

Creating a Brand Culture and Brand Campaigning

2020-01-08 Business & Economics
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Release : 2020-01-08
Genre : Business & Economics
Kind : eBook
Book Rating : 488/5 ( reviews)

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Book Synopsis Creating a Brand Culture and Brand Campaigning by : Lioba Frings

Download or read book Creating a Brand Culture and Brand Campaigning written by Lioba Frings. This book was released on 2020-01-08. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.3, Swansea University, course: Strategy, Marketing and Branding, language: English, abstract: “Brands occupy an increasingly prominent place in [...] the cultural landscape” (Schroeder et al, 2006). This is why brands need more than just their products to create a costumer base, to establish a superior position in their specific market and keep this position long-term. Red Bull does that in various ways. The brand is connected to a range of different events, sports and music. These serve as advertising and communication channels for Red Bull as well as expands the idea of their products from just drinks to part of a cultural habit. “Red Bull gives you wings” (Red Bull, 2016) is what has been used as the slogan since its energy drinks have been introduced to the market in 1987 (see Red Bull, 2016). The aspect of reaching one’s highest potential is the core motivation for making connections with the previous mentioned areas.

Die Bedeutung von Extremsport-Eventmarketing als Bestandteil der Marketing-Kommunikation der Marke Red Bull am Beispiel des Events Red Bull Rampage aus Sicht der Athleten

2021
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Release : 2021
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Die Bedeutung von Extremsport-Eventmarketing als Bestandteil der Marketing-Kommunikation der Marke Red Bull am Beispiel des Events Red Bull Rampage aus Sicht der Athleten by : Jonas Wilhelm

Download or read book Die Bedeutung von Extremsport-Eventmarketing als Bestandteil der Marketing-Kommunikation der Marke Red Bull am Beispiel des Events Red Bull Rampage aus Sicht der Athleten written by Jonas Wilhelm. This book was released on 2021. Available in PDF, EPUB and Kindle. Book excerpt:

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