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Reconnecting Marketing to Markets

2010-12-09 Business & Economics
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Release : 2010-12-09
Genre : Business & Economics
Kind : eBook
Book Rating : 441/5 ( reviews)

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Book Synopsis Reconnecting Marketing to Markets by : Luis Araujo

Download or read book Reconnecting Marketing to Markets written by Luis Araujo. This book was released on 2010-12-09. Available in PDF, EPUB and Kindle. Book excerpt: The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

Reconnecting Marketing to Markets

2010-12-09 Business & Economics
Download Reconnecting Marketing to Markets PDF Online Free

Author :
Release : 2010-12-09
Genre : Business & Economics
Kind : eBook
Book Rating : 060/5 ( reviews)

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Book Synopsis Reconnecting Marketing to Markets by : Luis Araujo

Download or read book Reconnecting Marketing to Markets written by Luis Araujo. This book was released on 2010-12-09. Available in PDF, EPUB and Kindle. Book excerpt: The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets.This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociology to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

Reconnecting Markets

2016-04-08 Science
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Release : 2016-04-08
Genre : Science
Kind : eBook
Book Rating : 380/5 ( reviews)

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Book Synopsis Reconnecting Markets by : Estelle Biénabe

Download or read book Reconnecting Markets written by Estelle Biénabe. This book was released on 2016-04-08. Available in PDF, EPUB and Kindle. Book excerpt: The rapid changes taking place in the structure and governance of national and regional agri-food markets in developing countries seriously affect the ability of agriculture, especially small-scale agriculture, to contribute to economic growth and sustainable development. Reconnecting Markets is the second volume of case examples from the Regoverning Markets programme (2005-2008). It focuses on the keys to inclusion of small-scale farmers and rural SMEs into dynamic national and regional markets. The cases document specific arrangements that appear to have played a positive role in supporting greater inclusion, such as public policies and business initiatives, collective action by farmers and support from development agencies.

Marketing Shares, Sharing Markets

2011-12-15 Business & Economics
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Release : 2011-12-15
Genre : Business & Economics
Kind : eBook
Book Rating : 625/5 ( reviews)

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Book Synopsis Marketing Shares, Sharing Markets by : J. Blomberg

Download or read book Marketing Shares, Sharing Markets written by J. Blomberg. This book was released on 2011-12-15. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for investment banks, corporations, investors and the stock markets.

Marketing Performativity

2018-10-11 Business & Economics
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Release : 2018-10-11
Genre : Business & Economics
Kind : eBook
Book Rating : 222/5 ( reviews)

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Book Synopsis Marketing Performativity by : Katy Mason

Download or read book Marketing Performativity written by Katy Mason. This book was released on 2018-10-11. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing–theorising landscape of marketing. The book begins by considering what performativity is and how this concept is used in the marketing literature. It then considers three themes concerning the performativity of marketing that emerge from the contributions, before presenting ten empirical studies that ask how, why, and to what effect marketing theories are used and ‘performed’ in marketing practice. The book also summarises the implications of three themes and sketches research areas for further developing our understanding of the performativity of marketing. This book was originally published as a special issue of the Journal of Marketing Management.

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