Author : Dick Martin
Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 337/5 ( reviews)
Book Synopsis Rebuilding Brand America by : Dick Martin
Download or read book Rebuilding Brand America written by Dick Martin. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.