Author : John Drew
Release : 1995
Genre : International business enterprises
Kind : eBook
Book Rating : 284/5 ( reviews)
Book Synopsis Readings in International Enterprise by : John Drew
Download or read book Readings in International Enterprise written by John Drew. This book was released on 1995. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, up-to-date compendium of key readings on international business theory and practice. Selected for the Open Business School MBA course on 'International Enterprise', the collection includes some of the most influential articles to have appeared on the subject, drawn from both sides of the Atlantic. The readings are divided into two parts. The first covers the theory and practice of international business strategies and the human resource management necessary to develop these strategies across the world. The second part of the volume covers different sectors of international enterprise: communications, marketing, production, finance, business ethics. -- Back cover.